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Second Nature

Second Nature

Private
Tel AvivEnterprise Softwarehttps://secondnature.ai

Last Round

Series B

Oct 16, 2025

Total Funding Raised

$37.5M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Second Nature operates in Enterprise Software and is based in Tel Aviv. Its latest recorded funding round was a Series B round in October 2025.

Second Nature is a business software company that provides an AI-powered platform for sales training using role-play simulations.

Sector

Enterprise Software

Verticals

Sales Enablement, NLP & Conversational AI, Customer Experience

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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Second Nature Comparables

Compare Second Nature with similar companies based on industry and business-model similarity.

Second Nature comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Zenarate
85%
Retorio
85%
SymTrain
84%
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Second Nature Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BOct 16, 2025
Series AJan 12, 2022
SeedJul 1, 2019
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Key People

Founding team and executive leadership

Alon Shalita

Co-Founder And CTO

Founding Team

Ariel Hitron

Co-Founder And CEO

Founding Team

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Second Nature Investors

Notable investors and investment history

Second Nature investors
InvestorRounds
Signals Venture CapitalSeries A
StageOne VenturesSeries B, Series A, Seed
Angel InvestSeries B
Angel InvestSeries B
Zoom VenturesSeries A, Series B
Sienna Venture CapitalSeries B
Bright Pixel CapitalSeries B
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Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 1, 2026

    Grew 17% QoQ, from 81 to 95 employees.

  • Mar 31, 2026

    Job posting reveals an existing technology partnership with Microsoft.

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Recent news

Latest coverage and updates

  • attends_eventSep 21, 2026

    Secondnature AI Inc. won a Silver Stevie(R) Award for AI-Powered Sales or Service Solution - New or New Version in the 2026 Stevie Awards for Sales & Customer Service.

  • receives_awardSep 21, 2026

    Secondnature AI Inc. won a Silver Stevie(R) Award for AI-Powered Sales or Service Solution - New or New Version in the 2026 Stevie Awards for Sales & Customer Service.

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Second Nature Filings

Explore SEC and related filing metadata, where available.

Second Nature filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Second Nature's valuation, stock price, and market status.

Is Second Nature a public or private company?

Second Nature is a private company.

What is the current stock price of Second Nature?

Second Nature is a private company, so its shares have no public market price. Caplight tracks Second Nature's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Second Nature worth (valuation)?

Valuation information for Second Nature is not publicly available.

Can I buy Second Nature stock?

Second Nature shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Second Nature's last funding round?

Second Nature's most recent funding round was Series B on October 16, 2025.

Who are the main investors in Second Nature?

Key investors in Second Nature include Signals Venture Capital, StageOne Ventures, Sienna Venture Capital, Cardumen Capital, Signals Venture Capital.

Will Second Nature IPO soon?

No public IPO plans have been announced for Second Nature.

How can I track Second Nature secondary market activity?

Caplight tracks bids, offers, and trades in Second Nature's shares on secondary markets.

Firmographic Details

HeadquartersTel Aviv
Employee Range81
Year Founded2018
Last FundingOct 16, 2025

Institutional Data Access

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