Ritual
PrivateLast Round
Series B
Feb 5, 2019
Est. Valuation
$40M
Total Funding Raised
$40.3M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Ritual operates in Consumer & Commerce and is based in Los Angeles, California. Its latest recorded funding round was a Series B round in February 2019.
Ritual is a health and wellness company that manufactures and sells traceable, scientifically-backed vitamin and mineral supplements.
Sector
Consumer & Commerce
Verticals
D2C Brands, Subscription Commerce, E-commerce, Clinical Trials, Supply Chain Tracking
Business Model
B2C
Customer Profile
Subscription SaaS, Hardware Sales
AI Layer
Non-AI
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Ritual Comparables
Compare Ritual with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Seed Health | 86% | |
| Perelel | 86% | |
| GEM | 84% |
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Ritual Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Feb 5, 2019 | ||||
| Series A | Aug 1, 2017 | ||||
| Seed | Oct 19, 2016 | ||||
| Seed | May 10, 2016 |
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Key People
Founding team and executive leadership
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Ritual Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| New Enterprise Associates | Seed |
| Forerunner Ventures | Series B, Series A, Seed |
| Upfront Ventures | Seed, Series A |
| Founders Fund | Series B, Series A |
| Norwest Venture Partners | Seed, Series A, Series B |
| NextView Ventures | Series B |
| Rivet Ventures | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 25, 2026
Meijer identified as a key retail partner.
- Jul 25, 2026
Thrive Market identified as a key retail partner.
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Recent news
Latest coverage and updates
- launchesOct 6, 2026
Ritual launches Creatine Greens, a 3-in-1 daily drink with creatine, spirulina, chlorella, and leafy greens to support muscle tone, strength, and healthy fat metabolism, in California on Oct 6th '26.
- launchesSep 16, 2026
Ritual launched the "Perimenopause Health Hormone Balance Support" supplement in Sep '26 for women over 40, aiming to support mood, sleep, hormonal balance, and long-term health at $39 per month.
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Ritual Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Ritual's valuation, stock price, and market status.
Is Ritual a public or private company?
Ritual is a private company.
What is the current stock price of Ritual?
Ritual is a private company, so its shares have no public market price. Caplight tracks Ritual's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Ritual worth (valuation)?
Ritual's valuation is estimated at $40.0M based on funding round data.
Can I buy Ritual stock?
Ritual shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Ritual's last funding round?
Ritual's most recent funding round was Series B on February 5, 2019.
Who are the main investors in Ritual?
Key investors in Ritual include Forerunner Ventures, Founders Fund, Norwest Venture Partners.
Will Ritual IPO soon?
No public IPO plans have been announced for Ritual.
How can I track Ritual secondary market activity?
Caplight tracks bids, offers, and trades in Ritual's shares on secondary markets.