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Ritual

Ritual

Private
Los Angeles, CaliforniaConsumer & Commercehttps://ritual.com

Last Round

Series B

Feb 5, 2019

Est. Valuation

$40M

Total Funding Raised

$40.3M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Ritual is a health and wellness company that manufactures and sells traceable, scientifically-backed vitamin and mineral supplements.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, E-commerce, Supply Chain Tracking, Clinical Trials

Business Model

B2C

Customer Profile

Subscription SaaS, Hardware Sales

AI Layer

Non-AI

Keywords

vitamin subscriptiontraceable ingredientsmultivitaminsdirect-to-consumerD2Cprenatal vitaminssubscription commercenutraceuticalsclean labelsupply chain transparencywomen's healthpostnatal vitaminsvegan vitaminsgut healthprotein powderB Corpclinical trialsomnichannel retail

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Ritual Comparables

Compare Ritual with similar companies based on industry and business-model similarity.

Ritual comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Seed Health
86%
Perelel
86%
GEM
84%

Ritual Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BFeb 5, 2019
Series AAug 1, 2017
SeedOct 19, 2016
SeedMay 10, 2016

Ritual Investors

Notable investors and investment history

Ritual investors
InvestorRounds
New Enterprise Associates (NEA)Seed
Forerunner VenturesSeries B, Series A, Seed
Upfront VenturesSeed, Series A
Founders FundSeries B, Series A
Norwest Venture PartnersSeed, Series A, Series B
NextView VenturesSeries B
Rivet VenturesSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 10, 2026

    Trusted by hundreds of thousands of customers.

  • Feb 5, 2019

    $25M round led by Norwest Venture Partners

Recent news

Latest coverage and updates

  • launchesSep 16, 2026

    Ritual launched "Perimenopause Health Hormone Balance Support" supplement on Sep 14th '26.

Ritual Filings

Explore SEC and related filing metadata, where available.

Ritual filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Ritual's valuation, stock price, and market status.

Is Ritual a public or private company?

Ritual is a private company.

What is the current stock price of Ritual?

Ritual is a private company with no public stock price. No recent secondary market data is available.

How much is Ritual worth (valuation)?

Ritual's valuation is estimated at $40.0M based on funding round data.

Can I buy Ritual stock?

Ritual shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Ritual's last funding round?

Ritual's most recent funding round was Seed on August 1, 2017.

Who are the main investors in Ritual?

Key investors in Ritual include Forerunner Ventures, Founders Fund, Robot Ventures, Norwest Venture Partners, Accomplice.

Will Ritual IPO soon?

No public IPO plans have been announced for Ritual.

How can I track Ritual secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Ritual's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersLos Angeles, California
Employee Range122
Year Founded2015
Last FundingFeb 5, 2019

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