Props
PrivateLast Round
Initial Coin
Offering
Dec 21, 2017
Est. Valuation
$137.6M
Total Funding Raised
$17.6M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Props operates in Enterprise Software and is based in New York City, New York. Its latest recorded funding round was an Initial Coin Offering round in December 2017.
Props is a performance-based creator marketing platform that helps brands acquire new customers by combining creator storytelling with precision-targeted paid media.
Sector
Enterprise Software
Verticals
Creator Economy, Marketing, Digital Advertising, Influencer Marketing, User-Generated Content
Business Model
B2B
Customer Profile
Services & Consulting, Subscription SaaS
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Props Comparables
Compare Props with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Social Native | 80% | |
| Agentio | 73% | |
| Insense | 71% |
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Props Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Initial Coin Offering | Dec 21, 2017 |
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Key People
Founding team and executive leadership
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Props Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Union Square Ventures | Initial Coin Offering |
| Notation Capital | Initial Coin Offering |
| Venrock | Initial Coin Offering |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 21, 2026
Monthly visitors grew 52% MoM, reaching 13.4K.
- May 15, 2026
Monthly visitors grew 173% MoM, reaching 16.5K.
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Props Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Props's valuation, stock price, and market status.
Is Props a public or private company?
Props is a private company.
What is the current stock price of Props?
Props is a private company, so its shares have no public market price. Caplight tracks Props's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Props worth (valuation)?
Props's valuation is estimated at $137.6M based on funding round data.
Can I buy Props stock?
Props shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Props's last funding round?
Props's most recent funding round was Initial Coin Offering on December 21, 2017.
Who are the main investors in Props?
Key investors in Props include Union Square Ventures, Notation Capital, Venrock.
Will Props IPO soon?
No public IPO plans have been announced for Props.
How can I track Props secondary market activity?
Caplight tracks bids, offers, and trades in Props's shares on secondary markets.