Propensity
PrivateLast Round
Seed
Mar 17, 2020
Total Funding Raised
$1.35M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Propensity operates in Enterprise Software and is based in the United States. Its latest recorded funding round was a Seed round in March 2020.
Propensity is a software company that provides an account-based marketing (ABM) platform with contact-level attribution to help B2B teams target customers, run omnichannel campaigns, and generate sales leads.
Sector
Enterprise Software
Verticals
Marketing, Digital Advertising, Sales Enablement, CRM
Business Model
B2B
Customer Profile
Subscription SaaS
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Propensity Comparables
Compare Propensity with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Influ2 | 84% | |
| N.Rich | 83% | |
| Madison Logic | 80% |
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Propensity Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Mar 17, 2020 | ||||
| Grant | Oct 17, 2018 |
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Key People
Founding team and executive leadership
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Propensity Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Millworks Fund | Seed |
| MassChallenge Israel | Grant |
| 2048 Ventures | Seed |
| eCoast Angels | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 22, 2026
Monthly visitors increased 38% MoM.
- Dec 1, 2025
Named one of the top 3 ABM platforms within 2 years.
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Recent news
Latest coverage and updates
- recognized_asSep 17, 2026
The 2026 Inc. 5000 ranks Propensity, Inc. No. 70, placing it within the top 1.4% and among the top 100 fastest-growing private companies in the United States.
- recognized_asSep 17, 2026
Propensity, Inc. earns its second consecutive Inc. 5000 recognition by ranking No. 70 on the 2026 list of the fastest-growing private companies in the United States.
- recognized_asSep 16, 2026
Propensity, Inc. ranks No. 70 on the 2026 Inc. 5000, placing it among the fastest-growing private companies recognized by Inc.
- hiresSep 10, 2026
Propensity, Inc. appoints Kelly Greenwalt as Vice President of Market Strategy on Sep 10th '26, where she works across customers, product and go-to-market teams to shape market strategy and the product roadmap.
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Propensity Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Propensity's valuation, stock price, and market status.
Is Propensity a public or private company?
Propensity is a private company.
What is the current stock price of Propensity?
Propensity is a private company, so its shares have no public market price. Caplight tracks Propensity's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Propensity worth (valuation)?
Valuation information for Propensity is not publicly available.
Can I buy Propensity stock?
Propensity shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Propensity's last funding round?
Propensity's most recent funding round was Seed on March 17, 2020.
Who are the main investors in Propensity?
Key investors in Propensity include 2048 Ventures.
Will Propensity IPO soon?
No public IPO plans have been announced for Propensity.
How can I track Propensity secondary market activity?
Caplight tracks bids, offers, and trades in Propensity's shares on secondary markets.