Primrose
PrivateLast Round
M&A
Dec 14, 2022
Total Funding Raised
$6.24M
Company Overview
Primrose operates in Consumer & Commerce and is based in Reading. Its latest recorded funding round was a Debt round in September 2018.
Primrose is a retail company that operates an online platform for home and gardening products, including outdoor furniture, water features, and landscaping supplies.
Sector
Consumer & Commerce
Verticals
E-commerce, Home & Lifestyle
Business Model
B2C
Customer Profile
Services & Consulting
AI Layer
Non-AI
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Primrose Comparables
Compare Primrose with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Greenfingers | 88% | |
| Crocus.co.uk Ltd | 85% | |
| Gardening Express | 83% |
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Primrose Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| M&A | Dec 14, 2022 | ||||
| Buyout/LBO | Dec 1, 2020 | ||||
| Debt | Sep 27, 2018 | ||||
| Buyout/LBO | Sep 27, 2018 | ||||
| Growth Equity | Jun 20, 2012 |
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Primrose Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Rockpool Investments | Buyout/LBO |
| BGF | Growth Equity |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jan 24, 2025
Grew 21% QoQ, from 127 to 154 employees.
- Dec 14, 2022
Completed an M&A round.
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Primrose Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
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Frequently Asked Questions
Common questions about Primrose's valuation, stock price, and market status.
Is Primrose a public or private company?
Primrose is a private company.
What is the current stock price of Primrose?
Primrose is a private company, so its shares have no public market price. Caplight tracks Primrose's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Primrose worth (valuation)?
Valuation information for Primrose is not publicly available.
Can I buy Primrose stock?
Primrose shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Primrose's last funding round?
Primrose's most recent funding round was M&A on December 14, 2022.
Who are the main investors in Primrose?
Key investors in Primrose include Rockpool Investments, BGF.
Will Primrose IPO soon?
No public IPO plans have been announced for Primrose.
How can I track Primrose secondary market activity?
Caplight tracks bids, offers, and trades in Primrose's shares on secondary markets.