Primary
PrivateLast Round
Series C
Extension
Jul 27, 2023
Total Funding Raised
$62.5M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Primary operates in Consumer & Commerce and is based in New York City, New York. Its latest recorded funding round was a Series C Extension round in July 2023.
Primary is an e-commerce company that operates an internet-first brand offering multi-category, gender-neutral apparel for babies and kids.
Sector
Consumer & Commerce
Verticals
D2C Brands, E-commerce, Fashion & Beauty
Business Model
B2C
Customer Profile
Hardware Sales
AI Layer
Non-AI
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Primary Comparables
Compare Primary with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Tea Collection | 85% | |
| Kate Quinn | 82% | |
| Monica + Andy | 81% |
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Primary Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series C Extension | Jul 27, 2023 | ||||
| Debt | Feb 25, 2021 | ||||
| Series C | Sep 26, 2019 | ||||
| Series B | Feb 14, 2018 | ||||
| Series A | Jun 14, 2016 | ||||
Seed | Mar 31, 2015 |
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Key People
Founding team and executive leadership
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Primary Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Grace Beauty Capital | Series C |
| U.S. Venture Partners | Series B, Series A, Series C |
| Harrison Metal | Seed |
| Horizon Technology Finance Corporation | Debt |
| Homebrew | Series B, Series C, Seed |
| Harrison Metal Capital | Series B, Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 1, 2026
Open roles increased to 77, 2.4x the trailing average.
- Jul 20, 2026
Open roles increased to 75, 16% of headcount.
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Primary Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Primary's valuation, stock price, and market status.
Is Primary a public or private company?
Primary is a private company.
What is the current stock price of Primary?
Primary is a private company, so its shares have no public market price. Caplight tracks Primary's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Primary worth (valuation)?
Valuation information for Primary is not publicly available.
Can I buy Primary stock?
Primary shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Primary's last funding round?
Primary's most recent funding round was Series C Extension on July 27, 2023.
Who are the main investors in Primary?
Key investors in Primary include U.S. Venture Partners, Harrison Metal, Horizon Technology Finance Corporation, Homebrew, Harrison Metal Capital.
Will Primary IPO soon?
No public IPO plans have been announced for Primary.
How can I track Primary secondary market activity?
Caplight tracks bids, offers, and trades in Primary's shares on secondary markets.