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Playbook

Playbook

Private
New York City, New YorkEnterprise Softwarehttps://joinplaybook.com

Last Round

Series A

Oct 15, 2020

Total Funding Raised

$9.3M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Playbook operates in Enterprise Software and is based in New York City, New York. Its latest recorded funding round was a Series A round in October 2020.

Playbook is a fitness technology company that provides a platform for health, wellness, and fitness creators to share their content, diet plans, and exercise routines, allowing them to monetize their expertise through subscriptions.

Sector

Enterprise Software

Verticals

Creator Economy, Vertical SaaS, Sports & Fitness, Subscription Commerce

Business Model

B2B2C

Customer Profile

Revenue Share, Payment Processing Fee, Services & Consulting

AI Layer

Non-AI

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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Playbook Comparables

Compare Playbook with similar companies based on industry and business-model similarity.

Playbook comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
MacroActive
87%
Ongo
85%
MyARC
83%
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Playbook Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series AOct 15, 2020
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Key People

Founding team and executive leadership

Michael Wojcieszek

CTO & Co-founder

Founding Team

Jeff Krahel

Chief Executive Officer

Executive Team

Perry Sanders

Chief Executive Officer

Executive Team

Gabrielle Diamond

Chief Financial Officer

Executive Team

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Playbook Investors

Notable investors and investment history

Playbook investors
InvestorRounds
GaingelsSeries A
Porsche VenturesSeries A
FJ LabsSeries A
HeadlineSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 27, 2026

    Grew 18% QoQ, from 68 to 80 employees.

  • Mar 9, 2026

    Serving creators including Nick Bare and Mackenzie Wells.

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Playbook Filings

Explore SEC and related filing metadata, where available.

Playbook filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

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Frequently Asked Questions

Common questions about Playbook's valuation, stock price, and market status.

Is Playbook a public or private company?

Playbook is a private company.

What is the current stock price of Playbook?

Playbook is a private company, so its shares have no public market price. Caplight tracks Playbook's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Playbook worth (valuation)?

Valuation information for Playbook is not publicly available.

Can I buy Playbook stock?

Playbook shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Playbook's last funding round?

Playbook's most recent funding round was Series A on October 15, 2020.

Who are the main investors in Playbook?

Key investors in Playbook include Gaingels, Porsche Ventures, FJ Labs, Headline.

Will Playbook IPO soon?

No public IPO plans have been announced for Playbook.

How can I track Playbook secondary market activity?

Caplight tracks bids, offers, and trades in Playbook's shares on secondary markets.

Firmographic Details

HeadquartersNew York City, New York
Employee Range49
Year Founded2016
Last FundingOct 15, 2020

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

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