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Picnic

Picnic

Private
LondonMedia, Entertainment & Gaminghttps://www.picnic.io/

Last Round

VC Round

Sep 18, 2023

Total Funding Raised

$2.66M

Company Overview

Picnic is an advertising technology company that provides a social display marketplace and inventory intelligence platform to help advertisers deliver non-intrusive, high-quality ad experiences on the open web.

Sector

Media, Entertainment & Gaming

Verticals

Digital Advertising, Marketing, Digital Publishing

Business Model

B2B

Customer Profile

Usage-Based SaaS, Services & Consulting

AI Layer

Application

Keywords

ad-techprogrammatic advertisingbrand safetyadtechinventory qualitymedia buyingad waste reductiondigital advertisingad fraud preventionad attentioncreative optimizationbrand suitabilityad-blindnessattention metricsopen web advertisingmanaged trading services

Historical Pricing

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Caplight Momentum Score

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Picnic Comparables

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Picnic comparables — related companies by embedding similarity
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Amplified
75%
Adelaide
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Lumen Research
74%

Picnic Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundSep 18, 2023
Series ADec 7, 2021

Key People

Founding team and executive leadership

Matthew Goldhill

Founder & CEO

Founding Team

Joe Newbold

Consulting CFO, Fractional CFO

Executive Team

Picnic Investors

Notable investors and investment history

Picnic investors
InvestorRounds
Guinness Asset ManagementSeries A
Aperiam VenturesVC Round
First Party CapitalVC Round

Market signals

Structured signals derived from secondary market and firmographic data.

  • Feb 15, 2026

    Grew 21% QoQ, from 28 to 34 employees.

  • Jul 10, 2025

    Monthly visitors grew 778% MoM, from 433 to 3.8K.

Picnic Filings

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Picnic filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Picnic's valuation, stock price, and market status.

Is Picnic a public or private company?

Picnic is a private company.

What is the current stock price of Picnic?

Picnic is a private company with no public stock price. No recent secondary market data is available.

How much is Picnic worth (valuation)?

Valuation information for Picnic is not publicly available.

Can I buy Picnic stock?

Picnic shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Picnic's last funding round?

Picnic's most recent funding round was VC Round on September 18, 2023.

Who are the main investors in Picnic?

Key investors in Picnic include Guinness Asset Management, First Party Capital.

Will Picnic IPO soon?

No public IPO plans have been announced for Picnic.

How can I track Picnic secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Picnic's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersLondon
Employee Range22
Year Founded2017
Last FundingSep 18, 2023

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