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Permutive

Permutive

Private
LondonEnterprise Softwarehttps://permutive.com/

Last Round

Series C

Nov 2, 2021

Est. Valuation

$1.71M

Total Funding Raised

$105.04M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Permutive is a data management and advertising technology company that provides a privacy-first audience platform enabling publishers and advertisers to collect, analyze, and activate first-party data without relying on third-party cookies.

Sector

Enterprise Software

Verticals

Digital Advertising, Data Integration, Digital Publishing, Data Governance

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Infrastructure

Keywords

first-party dataadtechaudience targetingcookieless advertisingdata management platformDMPdata activationprivacy-compliant advertisingpublisher ad serveraudience addressabilityidentity resolutionpost-cookieprivacy-first dataadtech infrastructurereal-time audience modeling

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Permutive Comparables

Compare Permutive with similar companies based on industry and business-model similarity.

Permutive comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Optable
84%
Publicis Groupe SA
80%
ID5.io
78%

Permutive Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series CNov 2, 2021
Series BJul 8, 2020
Series AJan 12, 2018
SeedMay 22, 2015
AcceleratorAug 1, 2014
Accelerator
Jun 1, 2014

Key People

Founding team and executive leadership

Michael O'Grady

Chief Financial Officer

Executive Team

Permutive Investors

Notable investors and investment history

Permutive investors
InvestorRounds
SoftBank Investment AdvisersSeries C
EQT VenturesSeries A, Series B, Series C
SoftBank GroupSeries C
Y CombinatorAccelerator, Seed, Series A
ACE & CompanySeries C
EQT VenturesSeries B, Series C, Series A
Entrepreneurs FirstAccelerator, Series A, Seed, Series B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 4, 2026

    State Street and Sonos listed as customers.

  • Mar 4, 2026

    Platform serves over 2 billion user devices monthly.

Recent news

Latest coverage and updates

  • integrates_withSep 21, 2026

    Permutive integrated with TransUnion LLC on Sep 21st '26.

  • partners_withJul 22, 2026

    Permutive partnered with Adform on Jul 22nd '26.

  • hiresJul 9, 2026

    Permutive, Inc. hired Genevieve Juillard as board of directors on Jul 9th '26.

Permutive Filings

Explore SEC and related filing metadata, where available.

Permutive filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Permutive's valuation, stock price, and market status.

Is Permutive a public or private company?

Permutive is a private company.

What is the current stock price of Permutive?

Permutive is a private company with no public stock price. No recent secondary market data is available.

How much is Permutive worth (valuation)?

Permutive's valuation is estimated at $1.7M based on funding round data.

Can I buy Permutive stock?

Permutive shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Permutive's last funding round?

Permutive's most recent funding round was Series C on June 1, 2014.

Who are the main investors in Permutive?

Key investors in Permutive include SoftBank Investment Advisers, SoftBank Group, Y Combinator, Octopus Ventures.

Will Permutive IPO soon?

No public IPO plans have been announced for Permutive.

How can I track Permutive secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Permutive's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersLondon
Employee Range89
Year Founded2013
Last FundingNov 2, 2021

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