Optimizely
PrivateLast Round
M&A
Oct 21, 2020
Est. Valuation
$600M
Total Funding Raised
$251.2M
Company Overview
Optimizely operates in Enterprise Software and is based in New York City, New York. Its latest recorded funding round was a Debt round in June 2019.
Optimizely is a software company that provides an AI-powered digital experience platform for content management, experimentation, and commerce.
Sector
Enterprise Software
Verticals
Marketing, Customer Experience, E-commerce, Content Creation
Business Model
B2B
Customer Profile
Subscription SaaS, Usage-Based SaaS, Services & Consulting
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Optimizely Comparables
Compare Optimizely with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Sitecore | 84% | |
| Adobe Inc. | 79% | |
| Contentstack | 79% |
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Optimizely Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| M&A | Oct 21, 2020 | ||||
| Debt | Jun 18, 2019 | ||||
| Series D | Jun 18, 2019 | ||||
| Series C | Oct 13, 2015 | ||||
| Series B | May 5, 2014 | ||||
Series A | Apr 10, 2013 |
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Key People
Founding team and executive leadership
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Optimizely Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Andreessen Horowitz | Series C, Series B |
| Benchmark Capital | Series C, Series B, Series A |
| Bain Capital Ventures | Series C, Series A, Series B |
| Founder Collective | Angel |
| Goldman Sachs Private Capital Investing | Series D |
| GV | Series A, Seed |
| Citi Ventures | Series C |
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Market signals
Structured signals derived from secondary market and firmographic data.
- Nov 19, 2025
Named a Leader in Digital Experience Platforms by a leading research firm.
- Jun 18, 2019
Raised $55M Debt round
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Recent news
Latest coverage and updates
- attends_eventSep 24, 2026
Optimizely announced Virtual Teammates at its 2026 Opticon conference.
- attends_eventSep 21, 2026
Optimizely teams up with Niteco to host the invite-only Opal AI masterclass at its Covent Garden location in the United Kingdom on Sep 30th '26.
- launchesSep 2, 2026
Optimizely launches the Agent Platform in 2025 to support marketing workflows and first-pass brand and legal review.
- launchesSep 1, 2026
On Sep 1st '26 in New York, Optimizely launches purpose-built AI models for marketing that deliver frontier-level quality at a fraction of the cost.
- launchesSep 1, 2026
Optimizely introduces Mark-Bench, an open-source benchmark that evaluates AI performance across marketing tasks, on Sep 1st '26.
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Optimizely Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Optimizely's valuation, stock price, and market status.
Is Optimizely a public or private company?
Optimizely is a private company.
What is the current stock price of Optimizely?
Optimizely is a private company, so its shares have no public market price. Caplight tracks Optimizely's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Optimizely worth (valuation)?
Optimizely's valuation is estimated at $600.0M based on funding round data.
Can I buy Optimizely stock?
Optimizely shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Optimizely's last funding round?
Optimizely's most recent funding round was M&A on October 21, 2020.
Who are the main investors in Optimizely?
Key investors in Optimizely include Andreessen Horowitz, Benchmark Capital, Founder Collective, Goldman Sachs Private Capital Investing, GV.
Will Optimizely IPO soon?
No public IPO plans have been announced for Optimizely.
How can I track Optimizely secondary market activity?
Caplight tracks bids, offers, and trades in Optimizely's shares on secondary markets.