Operative
PrivateLast Round
M&A
Nov 29, 2016
Est. Valuation
$200M
Total Funding Raised
$25.5M
Momentum
Top 50%
of companies Caplight tracks
Company Overview
Operative operates in Enterprise Software and is based in New York City, New York. Its latest recorded funding round was a Debt round in March 2014.
Operative is a media technology company that provides advertising business management solutions for global media organizations to automate revenue workflows and streamline ad operations.
Sector
Enterprise Software
Verticals
Digital Advertising, Vertical SaaS, News & Media, Digital Publishing, Workflow Automation
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Operative Comparables
Compare Operative with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Lumine Group Inc. | 79% | |
| Chartbeat | 79% | |
| Boostr | 79% |
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Operative Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| M&A | Nov 29, 2016 | ||||
| Debt | Mar 5, 2014 | ||||
| Series B | Feb 24, 2011 | ||||
| Series A | Jan 5, 2006 |
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Key People
Founding team and executive leadership
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Operative Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| ORIX USA Growth Capital | Series B |
| ORIX Growth Capital | Series B |
| Edison Partners | Series A |
| CIBC Innovation Banking | Debt |
| Vaux les Ventures | Series A |
| Francisco Partners | M&A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 21, 2026
Monthly visitors increased 54% MoM.
- Mar 11, 2026
Launched AOS for digital media, an AI-powered revenue management solution.
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Recent news
Latest coverage and updates
- hiresNov 11, 2026
In May '26, Operative appoints Dang Ly as Chief Product and Technology Officer in New York, signaling its commitment to audience intelligence and data-powered solutions.
- hiresNov 11, 2026
Operative appoints Brian Beirne as Senior Vice President, Commercial Growth in New York on Nov 10th '26, where he leads commercial sales across the Unified Platform.
- launchesSep 10, 2026
Operative launches a unified platform on Sep 10th '26 that integrates advertising and content management workflows with native intelligence and automation for media companies.
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Operative Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Operative's valuation, stock price, and market status.
Is Operative a public or private company?
Operative is a private company.
What is the current stock price of Operative?
Operative is a private company, so its shares have no public market price. Caplight tracks Operative's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Operative worth (valuation)?
Operative's valuation is estimated at $200.0M based on funding round data.
Can I buy Operative stock?
Operative shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Operative's last funding round?
Operative's most recent funding round was M&A on November 29, 2016.
Who are the main investors in Operative?
Key investors in Operative include ORIX Growth Capital, Edison Partners, CIBC Innovation Banking.
Will Operative IPO soon?
No public IPO plans have been announced for Operative.
How can I track Operative secondary market activity?
Caplight tracks bids, offers, and trades in Operative's shares on secondary markets.