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Onton

Onton

Private
San Francisco, CaliforniaConsumer & Commercehttps://onton.com

Last Round

Seed

Nov 26, 2025

Total Funding Raised

$9.2M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Onton operates in Consumer & Commerce and is based in San Francisco, California. Its latest recorded funding round was a Seed round in November 2025.

Onton is an e-commerce company that provides an AI-powered product discovery and search engine platform for furniture, home decor, and other consumer goods.

Sector

Consumer & Commerce

Verticals

E-commerce, Home & Lifestyle, NLP & Conversational AI, Retail Technology, Personalization

Business Model

B2C

Customer Profile

Freemium, Services & Consulting

AI Layer

Application

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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Onton Comparables

Compare Onton with similar companies based on industry and business-model similarity.

Onton comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Dalet Labs
68%
Yaysay
58%
Cernel
37%
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Onton Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedNov 26, 2025
Pre SeedDec 1, 2023
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Key People

Founding team and executive leadership

Alex Gunnarson

Founder CTO

Founding Team

Zach Hudson

Co-Founder & CEO

Founding Team

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Onton Investors

Notable investors and investment history

Onton investors
InvestorRounds
Pioneer FundPre Seed
Long Ecommerce VenturesPre Seed
Parable VCSeed
43Seed
Parable VCSeed
LAUNCHPre Seed
Umami CapitalPre Seed
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Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 28, 2026

    Monthly visitors increased 54% MoM, reaching 61K.

  • Nov 26, 2025

    $8M raised in Seed round.

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Onton Filings

Explore SEC and related filing metadata, where available.

Onton filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Onton's valuation, stock price, and market status.

Is Onton a public or private company?

Onton is a private company.

What is the current stock price of Onton?

Onton is a private company, so its shares have no public market price. Caplight tracks Onton's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Onton worth (valuation)?

Valuation information for Onton is not publicly available.

Can I buy Onton stock?

Onton shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Onton's last funding round?

Onton's most recent funding round was Seed on November 26, 2025.

Who are the main investors in Onton?

Key investors in Onton include Footwork.

Will Onton IPO soon?

No public IPO plans have been announced for Onton.

How can I track Onton secondary market activity?

Caplight tracks bids, offers, and trades in Onton's shares on secondary markets.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range10
Year Founded2022
Last FundingNov 26, 2025

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

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