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Onton

Onton

Private
San Francisco, CaliforniaAI, Data & Cloud Infrastructurehttps://onton.com/

Last Round

Seed

Nov 26, 2025

Total Funding Raised

$9.2M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Onton is an e-commerce company that provides an AI-powered product discovery and search engine platform for furniture, home decor, and other consumer goods.

Sector

AI, Data & Cloud Infrastructure

Verticals

Business Intelligence, Data Integration, Data Visualization

Business Model

B2C

Customer Profile

Freemium, Marketplace Commission

AI Layer

Application

Keywords

ai shopping assistantdiscovery engineai search enginevisual searche-commerce discoveryneurosymbolic aishopping copilotfurniture discoveryhome decor searchai agentvibe shoppingdata integrationbusiness intelligencedata visualizationsaas platform

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Onton Comparables

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Onton comparables — related companies by embedding similarity
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Cernel
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Qloo
34%
YesPlz AI
33%

Onton Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedNov 26, 2025
Pre SeedDec 1, 2023

Key People

Founding team and executive leadership

Alex Gunnarson

Founder CTO

Founding Team

Zach Hudson

Co-Founder & CEO

Founding Team

Onton Investors

Notable investors and investment history

Onton investors
InvestorRounds
Pioneer FundPre Seed
Long Ecommerce VenturesPre Seed
Parable VCSeed
43Seed
Parable VCSeed
LAUNCHPre Seed
Umami CapitalPre Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 28, 2026

    Monthly visitors increased 54% MoM, reaching 61K.

  • Nov 26, 2025

    $8M raised in Seed round.

Onton Filings

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Onton filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Onton's valuation, stock price, and market status.

Is Onton a public or private company?

Onton is a private company.

What is the current stock price of Onton?

Onton is a private company with no public stock price. No recent secondary market data is available.

How much is Onton worth (valuation)?

Valuation information for Onton is not publicly available.

Can I buy Onton stock?

Onton shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Onton's last funding round?

Onton's most recent funding round was Seed on November 26, 2025.

Who are the main investors in Onton?

Key investors in Onton include Footwork.

Will Onton IPO soon?

No public IPO plans have been announced for Onton.

How can I track Onton secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Onton's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range10
Year Founded2022
Last FundingNov 26, 2025

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