Once Upon
PrivateLast Round
VC Round
Jan 15, 2021
Est. Valuation
$42M
Total Funding Raised
$2.27M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
Once Upon is a technology company that provides a mobile and web application for designing and printing photo books and photo prints.
Sector
Consumer & Commerce
Verticals
D2C Brands, E-commerce, Home & Lifestyle
Business Model
B2C
Customer Profile
Usage-Based SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Once Upon Comparables
Compare Once Upon with similar companies based on industry and business-model similarity.
Once Upon Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Jan 15, 2021 | ||||
| Seed | Jun 28, 2019 | ||||
| Seed | May 22, 2018 |
Key People
Founding team and executive leadership
Once Upon Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Treac AB | Seed |
| Verdane | VC Round |
| Spintop Ventures | VC Round, Seed |
| Partnerinvest Norr | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 22, 2026
Monthly visitors increased 54% MoM, reaching 139.1K.
- Jan 22, 2026
Monthly visitors increased 159% MoM.
Once Upon Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Once Upon's valuation, stock price, and market status.
Is Once Upon a public or private company?
Once Upon is a private company.
What is the current stock price of Once Upon?
Once Upon is a private company with no public stock price. Caplight tracks Once Upon's secondary market activity and provides MarketPrice™ estimates to Caplight users.
How much is Once Upon worth (valuation)?
Once Upon's valuation is estimated at $42.0M based on funding round data.
Can I buy Once Upon stock?
Once Upon shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was Once Upon's last funding round?
Once Upon's most recent funding round was VC Round on January 15, 2021.
Who are the main investors in Once Upon?
Key investors in Once Upon include Treac AB, Verdane, Spintop Ventures, Partnerinvest Norr.
Will Once Upon IPO soon?
No public IPO plans have been announced for Once Upon.
How can I track Once Upon secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Once Upon's secondary market activity and sign up for updates.