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GoodTrust

GoodTrust

Private
Palo Alto, CaliforniaFinTechhttps://mygoodtrust.com

Last Round

Seed

Dec 20, 2021

Total Funding Raised

$7.3M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

GoodTrust operates in FinTech and is based in Palo Alto, California. Its latest recorded funding round was a Seed round in December 2021.

GoodTrust is a legal services company that provides an online estate planning platform for creating wills, trusts, and managing digital assets.

Sector

FinTech

Verticals

Legal Tech, Personal Finance

Business Model

B2B2C

Customer Profile

Subscription SaaS

AI Layer

Application

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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GoodTrust Comparables

Compare GoodTrust with similar companies based on industry and business-model similarity.

GoodTrust comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Gentreo
87%
My Life & Wishes, Inc.
84%
Prisidio
81%
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GoodTrust Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedDec 20, 2021
SeedJan 26, 2021
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Key People

Founding team and executive leadership

Daniel Sieberg

Cofounder, Advisor to the CEO

Founding Team

Jenn Haley

Senior Advisor To The CEO

Executive Team

Rikard Steiber

Founder And CEO

Founding Team

Scott Levitan

Senior Advisor to the CEO

Executive Team

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GoodTrust Investors

Notable investors and investment history

GoodTrust investors
InvestorRounds
Khosla VenturesSeed
GaingelsSeed
Synetro GroupSeed
Azure Capital PartnersSeed
Azure Capital PartnersSeed
Moxxie VenturesSeed
Westbound Equity PartnersSeed
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Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 26, 2026

    Monthly visitors grew 49% MoM, reaching 59.8K.

  • Dec 20, 2021

    $5M round led by Moxxie Ventures.

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GoodTrust Filings

Explore SEC and related filing metadata, where available.

GoodTrust filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

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Frequently Asked Questions

Common questions about GoodTrust's valuation, stock price, and market status.

Is GoodTrust a public or private company?

GoodTrust is a private company.

What is the current stock price of GoodTrust?

GoodTrust is a private company, so its shares have no public market price. Caplight tracks GoodTrust's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is GoodTrust worth (valuation)?

Valuation information for GoodTrust is not publicly available.

Can I buy GoodTrust stock?

GoodTrust shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was GoodTrust's last funding round?

GoodTrust's most recent funding round was Seed on December 20, 2021.

Who are the main investors in GoodTrust?

Key investors in GoodTrust include Synetro Group, Azure Capital Partners, Azure Capital Partners, Bling Capital, Moxxie Ventures.

Will GoodTrust IPO soon?

No public IPO plans have been announced for GoodTrust.

How can I track GoodTrust secondary market activity?

Caplight tracks bids, offers, and trades in GoodTrust's shares on secondary markets.

Firmographic Details

HeadquartersPalo Alto, California
Employee Range12
Year Founded2020
Last FundingDec 20, 2021

Institutional Data Access

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