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GoodTrust

GoodTrust

Private
Palo Alto, CaliforniaFinTechhttps://mygoodtrust.com/

Last Round

Seed

Dec 20, 2021

Total Funding Raised

$7.3M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

GoodTrust is a legal services company that provides an online estate planning platform for creating wills, trusts, and managing digital assets.

Sector

FinTech

Verticals

Legal Tech, Personal Finance, Wealth Management, Document Management

Business Model

B2C

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

digital legacyestate planningdigital afterlifedigital executordigital assetsdigital vaultwill creationpower of attorneyaccount managementestate administrationSaaS platformwhite-label solutionsAPIdeath tech

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

GoodTrust Comparables

Compare GoodTrust with similar companies based on industry and business-model similarity.

GoodTrust comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Gentreo
87%
My Life & Wishes, Inc.
84%
Prisidio
81%

GoodTrust Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedDec 20, 2021
SeedJan 26, 2021

Key People

Founding team and executive leadership

Daniel Sieberg

Cofounder, Advisor to the CEO

Founding Team

Jenn Haley

Senior Advisor To The CEO

Executive Team

Rikard Steiber

Founder And CEO

Founding Team

Scott Levitan

Senior Advisor to the CEO

Executive Team

GoodTrust Investors

Notable investors and investment history

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 26, 2026

    Monthly visitors grew 49% MoM, reaching 59.8K.

  • Dec 20, 2021

    $5M round led by Moxxie Ventures.

GoodTrust Filings

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GoodTrust filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about GoodTrust's valuation, stock price, and market status.

Is GoodTrust a public or private company?

GoodTrust is a private company.

What is the current stock price of GoodTrust?

GoodTrust is a private company with no public stock price. No recent secondary market data is available.

How much is GoodTrust worth (valuation)?

Valuation information for GoodTrust is not publicly available.

Can I buy GoodTrust stock?

GoodTrust shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was GoodTrust's last funding round?

GoodTrust's most recent funding round was Seed on December 20, 2021.

Who are the main investors in GoodTrust?

Key investors in GoodTrust include Azure Capital Partners, Bling Capital, Moxxie Ventures.

Will GoodTrust IPO soon?

No public IPO plans have been announced for GoodTrust.

How can I track GoodTrust secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor GoodTrust's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersPalo Alto, California
Employee Range12
Year Founded2020
Last FundingDec 20, 2021

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