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Much Better Adventures

Much Better Adventures

Private
LondonConsumer & Commercehttps://muchbetteradventures.com

Last Round

Series A

Dec 5, 2024

Est. Valuation

$12.14M

Total Funding Raised

$12.01M

Company Overview

Much Better Adventures operates in Consumer & Commerce and is based in London. Its latest recorded funding round was a Series A round in December 2024.

Much Better Adventures is a travel and tourism company that operates an online marketplace for active, sustainable, and adventure-focused holiday packages.

Sector

Consumer & Commerce

Verticals

E-commerce, Sports & Fitness

Business Model

B2C

Customer Profile

Marketplace Commission

AI Layer

Application

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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Much Better Adventures Comparables

Compare Much Better Adventures with similar companies based on industry and business-model similarity.

Much Better Adventures comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Responsible Travel
84%
Skyhook Adventure
83%
Mapo Tapo
81%
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Much Better Adventures Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series ADec 5, 2024
Convertible DebtApr 30, 2021
CrowdfundingJul 9, 2019
CrowdfundingJan 26, 2018
SeedMar 1, 2016
Angel
May 11, 2015
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Key People

Founding team and executive leadership

Sam Bruce

Founder & CMO

Founding Team

Alex Narracott

Founder CEO

Founding Team

Guy Bowden

CTO

Executive Team

Toree Bethell

Chief Operating Officer

Executive Team

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Much Better Adventures Investors

Notable investors and investment history

Much Better Adventures investors
InvestorRounds
Funding LondonSeed
Gresham House VenturesSeries A
SeedcampCrowdfunding, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Oct 1, 2025

    Certified as a B Corporation, with a role focused on recertification.

  • Oct 1, 2025

    Partnered with World Land Trust for philanthropic activities.

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Recent news

Latest coverage and updates

  • launchesOct 22, 2026

    Much Better Adventures launches the Wildlife Collection, a line of small-group wildlife trips led by naturalist guides across global destinations, in New York on Oct 22nd '26.

  • partners_withOct 22, 2026

    Much Better Adventures partners with World Animal Protection to develop an animal welfare policy specifically for its wildlife trips.

  • launchesOct 22, 2026

    Much Better Adventures launches the Wildlife Collection, a line of conservation-led small-group trips featuring active wildlife experiences across global destinations, in New York on Oct 22nd '26.

  • launchesOct 22, 2026

    Much Better Adventures launches the Wildlife Collection, a line of small-group, conservation-led wildlife trips that immerse travelers in wild ecosystems and landscapes, in New York on Oct 22nd '26.

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Much Better Adventures Filings

Explore SEC and related filing metadata, where available.

Much Better Adventures filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Much Better Adventures's valuation, stock price, and market status.

Is Much Better Adventures a public or private company?

Much Better Adventures is a private company.

What is the current stock price of Much Better Adventures?

Much Better Adventures is a private company, so its shares have no public market price. Caplight tracks Much Better Adventures's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Much Better Adventures worth (valuation)?

Much Better Adventures's valuation is estimated at $12.1M based on funding round data.

Can I buy Much Better Adventures stock?

Much Better Adventures shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Much Better Adventures's last funding round?

Much Better Adventures's most recent funding round was Series A on December 5, 2024.

Who are the main investors in Much Better Adventures?

Key investors in Much Better Adventures include Gresham House Ventures, Seedcamp.

Will Much Better Adventures IPO soon?

No public IPO plans have been announced for Much Better Adventures.

How can I track Much Better Adventures secondary market activity?

Caplight tracks bids, offers, and trades in Much Better Adventures's shares on secondary markets.

Firmographic Details

HeadquartersLondon
Employee Range41
Year Founded2009
Last FundingDec 5, 2024

Institutional Data Access

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