Motive
PrivateLast Round
Series A
Jan 7, 2025
Est. Valuation
$29M
Total Funding Raised
$13.44M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Motive operates in Mobility, Transportation & Logistics and is based in Oklahoma City, Oklahoma. Its latest recorded funding round was a Series A round in January 2025.
Motive is a business/productivity software company that provides a website and digital retailing platform for automakers and car dealerships.
Sector
Mobility, Transportation & Logistics
Verticals
Fleet Management, Logistics Software, Supply Chain Tracking, Compliance & Risk, IoT Hardware
Business Model
B2B
Customer Profile
Hardware + Subscription, Subscription SaaS, Hardware Sales, Payment Processing Fee, Government Contracts, Services & Consulting
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Motive Comparables
Compare Motive with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Samsara Inc | 82% | |
| Teletrac Navman | 79% | |
| GPS Insight | 76% |
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Motive Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Jan 7, 2025 | ||||
| Series A | Dec 2, 2024 | ||||
| Seed | Nov 1, 2022 | ||||
| Seed | Sep 1, 2020 |
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Key People
Founding team and executive leadership
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Motive Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| LAUNCH | Series A |
| Armory Square Ventures | Seed, Series A |
| LAUNCH Fund | Series A |
| Cortado Ventures | Seed, Series A |
| 5150 Capital | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 21, 2026
Monthly visitors increased 41% MoM.
- Aug 6, 2026
Added Thunder Basin Ford as a customer
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Recent news
Latest coverage and updates
- launchesNov 1, 2026
Motive, Inc. unveils MCP in Nov '26, enabling dealers to manage website pages, navigation, forms, feeds, pricing, inventory search and specials through AI assistants.
- integrates_withAug 17, 2026
Motive, Inc. offers native integration with RouteOne LLC as part of its platform's built-in trade-in, service scheduling, and credit application tools for Stellantis dealers across the United States in Aug '26.
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Motive Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Motive's valuation, stock price, and market status.
Is Motive a public or private company?
Motive is a private company.
What is the current stock price of Motive?
Motive is a private company, so its shares have no public market price. Caplight tracks Motive's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Motive worth (valuation)?
Motive's valuation is estimated at $29.0M based on funding round data.
Can I buy Motive stock?
Motive shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Motive's last funding round?
Motive's most recent funding round was Series A on January 7, 2025.
Who are the main investors in Motive?
Key investors in Motive include LAUNCH, Armory Square Ventures, LAUNCH Fund, Cortado Ventures, 5150 Capital.
Will Motive IPO soon?
No public IPO plans have been announced for Motive.
How can I track Motive secondary market activity?
Caplight tracks bids, offers, and trades in Motive's shares on secondary markets.