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Merit Incentives

Merit Incentives

Private
RiyadhEnterprise Softwarehttps://www.meritincentives.com/

Last Round

Series B

Feb 11, 2025

Total Funding Raised

$57M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Merit Incentives is an engagement technology company that provides a suite of cloud-based SaaS platforms and enterprise solutions for customer loyalty and employee engagement.

Sector

Enterprise Software

Verticals

HR, Customer Experience, Retail Technology, Digital Payments

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting, Payment Processing Fee

AI Layer

Application

Keywords

loyalty managementemployee engagement platformrewards marketplacedigital gift cardsincentive programswhite-label rewardsAPI-driven rewardspoints exchangeemployee recognition softwarecustomer retention platformrewards-as-a-servicecorporate giftingSaaSB2B2C

Historical Pricing

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Caplight Momentum Score

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Merit Incentives Comparables

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Merit Incentives comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Xoxoday
85%
Ekitan & Co., Ltd.
83%
Resal
78%

Merit Incentives Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BFeb 11, 2025
Growth EquityMay 20, 2024
Series ANov 9, 2021

Key People

Founding team and executive leadership

Julie Barbier

CEO Co-Founder

Founding Team

Rajaa R. Khoder

Group Chief Financial Officer

Executive Team

Waleed Al-Jasser

Chief Operating Officer

Executive Team

Merit Incentives Investors

Notable investors and investment history

Merit Incentives investors
InvestorRounds
Salica InvestmentsSeries B
Salica InvestmentsSeries B, Series A, Growth Equity
Stride VenturesSeries B
Salica Oryx FundSeries B
Impact46Series A
Alistithmar CapitalSeries B, Growth Equity
Stride VenturesSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 21, 2026

    Muhammad Abu Dawood appointed Chairman of the Board of Directors.

  • Jan 28, 2026

    Acquired Synchro Marketing Australia Pty Limited to expand global sales incentives.

Merit Incentives Filings

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Merit Incentives filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Merit Incentives's valuation, stock price, and market status.

Is Merit Incentives a public or private company?

Merit Incentives is a private company.

What is the current stock price of Merit Incentives?

Merit Incentives is a private company with no public stock price. No recent secondary market data is available.

How much is Merit Incentives worth (valuation)?

Valuation information for Merit Incentives is not publicly available.

Can I buy Merit Incentives stock?

Merit Incentives shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Merit Incentives's last funding round?

Merit Incentives's most recent funding round was Series B on February 11, 2025.

Who are the main investors in Merit Incentives?

Key investors in Merit Incentives include Impact46, Alistithmar Capital, Tech Invest Com.

Will Merit Incentives IPO soon?

No public IPO plans have been announced for Merit Incentives.

How can I track Merit Incentives secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Merit Incentives's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersRiyadh
Employee Range87
Year Founded2016
Last FundingFeb 11, 2025

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