MERIT
PrivateLast Round
Series A
Sep 14, 2021
Total Funding Raised
$20M
Company Overview
MERIT is a personal products company that provides minimalist and clean makeup and skincare products.
Sector
Consumer & Commerce
Verticals
Fashion & Beauty, D2C Brands, E-commerce
Business Model
B2C
Customer Profile
Hardware Sales
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
MERIT Comparables
Compare MERIT with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Tower 28 Beauty | 89% | |
| Jones Road Beauty | 88% | |
| Milk Makeup | 86% |
MERIT Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Sep 14, 2021 |
Key People
Founding team and executive leadership
MERIT Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| MarcyPen Capital Partners | Series A |
| Marcy Venture Partners | Series A |
| L Catterton | Series A |
| Sonoma Brands Capital | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 1, 2026
Products now available in Sephora stores nationwide.
- Apr 12, 2025
Launched Great Skin moisturiser and travel-sized products.
Recent news
Latest coverage and updates
- launchesSep 26, 2026
Merit Beauty launched Winter Set, Lip Trio and Retrospect soaps at London Fashion Week on Sep 22nd '26.
- partners_withAug 27, 2026
Merit Beauty partnered with Sephora on Aug 26th '26.
- hiresJul 28, 2026
Merit Beauty was planning to hire Vasiliki Petrou as Board of Directors on Jul 28th '26.
- hiresJul 23, 2026
Merit Beauty hired Vasiliki Petrou as Board of Directors on Jul 23rd '26.
MERIT Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about MERIT's valuation, stock price, and market status.
Is MERIT a public or private company?
MERIT is a private company.
What is the current stock price of MERIT?
MERIT is a private company with no public stock price. No recent secondary market data is available.
How much is MERIT worth (valuation)?
Valuation information for MERIT is not publicly available.
Can I buy MERIT stock?
MERIT shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was MERIT's last funding round?
MERIT's most recent funding round was Series A on September 14, 2021.
Who are the main investors in MERIT?
Key investors in MERIT include L Catterton.
Will MERIT IPO soon?
No public IPO plans have been announced for MERIT.
How can I track MERIT secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor MERIT's secondary market activity and sign up for updates.