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Eat the Change

Eat the Change

Private
Bethesda, MarylandConsumer & Commercehttps://justicetea.com

Last Round

Series B

Mar 2, 2026

Est. Valuation

$132M

Total Funding Raised

$32.6M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

Eat the Change operates in Consumer & Commerce and is based in Bethesda, Maryland. Its latest recorded funding round was a Series B round in March 2026.

Eat the Change is a food and beverage company that creates organic, planet-friendly snacks and beverages, including the JUST ICE TEA brand.

Sector

Consumer & Commerce

Verticals

D2C Brands, Retail Technology

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Non-AI

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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Eat the Change Comparables

Compare Eat the Change with similar companies based on industry and business-model similarity.

Eat the Change comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
The Ryl Company
88%
Halfday Iced Tea
81%
Numi Organic Tea
78%
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Eat the Change Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BMar 2, 2026
Early FundingMay 23, 2025
Series AOct 13, 2023
VC RoundAug 10, 2022
Convertible DebtMar 7, 2022
Seed
Feb 19, 2021
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Key People

Founding team and executive leadership

Seth Goldman

Co-founder CEO, JUST Ice Tea

Founding Team

Kevin Kurzendoerfer

Chief Operating Officer

Executive Team

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Eat the Change Investors

Notable investors and investment history

Eat the Change investors
InvestorRounds
Collaborative FundVC Round, Series A
Taste Tomorrow VenturesSeries B
S2G InvestmentsVC Round, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Nov 6, 2026

    Just Ice Tea's new product line secured nationwide distribution in Whole Foods Market.

  • Nov 6, 2026

    Just Ice Tea introduces 'Awaken', a new cold brew tea with 120mg of caffeine.

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Recent news

Latest coverage and updates

  • launchesNov 6, 2026

    Just Ice Tea rolls out Awaken, a line of cold brew teas with 120 milligrams of caffeine per can, nationally at Whole Foods stores in United States on Nov 13th '26.

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Eat the Change Filings

Explore SEC and related filing metadata, where available.

Eat the Change filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

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Frequently Asked Questions

Common questions about Eat the Change's valuation, stock price, and market status.

Is Eat the Change a public or private company?

Eat the Change is a private company.

What is the current stock price of Eat the Change?

Eat the Change is a private company, so its shares have no public market price. Caplight tracks Eat the Change's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Eat the Change worth (valuation)?

Eat the Change's valuation is estimated at $132.0M based on funding round data.

Can I buy Eat the Change stock?

Eat the Change shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Eat the Change's last funding round?

Eat the Change's most recent funding round was Series B on March 2, 2026.

Who are the main investors in Eat the Change?

Key investors in Eat the Change include Collaborative Fund, S2G Investments.

Will Eat the Change IPO soon?

No public IPO plans have been announced for Eat the Change.

How can I track Eat the Change secondary market activity?

Caplight tracks bids, offers, and trades in Eat the Change's shares on secondary markets.

Firmographic Details

HeadquartersBethesda, Maryland
Employee Range61
Year Founded2020
Last FundingMar 2, 2026

Institutional Data Access

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