Habit Factory Co., Ltd.
PrivateLast Round
Series D
Oct 23, 2025
Est. Valuation
$104.6M
Total Funding Raised
$51.59M
Company Overview
Habit Factory Co., Ltd. operates in FinTech and is based in Seoul. Its latest recorded funding round was a Series D round in October 2025.
Habit Factory Co., Ltd. is a fintech company that provides an AI-driven platform for insurance analysis, personalized recommendations, and mortgage services.
Sector
FinTech
Verticals
InsurTech, Personal Finance, Real Estate Finance
Business Model
B2C
Customer Profile
Services & Consulting, Data as a Service
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Habit Factory Co., Ltd. Comparables
Compare Habit Factory Co., Ltd. with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| D.Lemon Inc. | 81% | |
| GoodRich Co., Ltd. | 81% | |
| Bomap | 79% |
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Habit Factory Co., Ltd. Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series D | Oct 23, 2025 | ||||
| Series C | Nov 28, 2023 | ||||
| Series B | Nov 16, 2021 | ||||
| Series A | Apr 13, 2020 | ||||
| Pre Seed | Jul 23, 2019 | ||||
Seed | Jun 30, 2017 |
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Key People
Founding team and executive leadership
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Habit Factory Co., Ltd. Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Z Venture Capital | Series D |
| Shinhan Venture Investment | Series D, Series C |
| Smilegate Investment | Series C, Series D |
| TransLink Capital | Series A, Pre Seed |
| KB Investment | Series D, Seed, Series B, Series C |
| Murex Partners | Series C |
| Korea Growth Investment Corporation | Series C |
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Market signals
Structured signals derived from secondary market and firmographic data.
- Feb 23, 2026
Grew 17% QoQ, from 35 to 41 employees.
- Nov 8, 2025
Monthly visitors increased 135% MoM, reaching 6.5K.
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Habit Factory Co., Ltd. Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Habit Factory Co., Ltd.'s valuation, stock price, and market status.
Is Habit Factory Co., Ltd. a public or private company?
Habit Factory Co., Ltd. is a private company.
What is the current stock price of Habit Factory Co., Ltd.?
Habit Factory Co., Ltd. is a private company, so its shares have no public market price. Caplight tracks Habit Factory Co., Ltd.'s secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Habit Factory Co., Ltd. worth (valuation)?
Habit Factory Co., Ltd.'s valuation is estimated at $104.6M based on funding round data.
Can I buy Habit Factory Co., Ltd. stock?
Habit Factory Co., Ltd. shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Habit Factory Co., Ltd.'s last funding round?
Habit Factory Co., Ltd.'s most recent funding round was Series D on October 23, 2025.
Who are the main investors in Habit Factory Co., Ltd.?
Key investors in Habit Factory Co., Ltd. include Z Venture Capital, Smilegate Investment, TransLink Capital, Murex Partners.
Will Habit Factory Co., Ltd. IPO soon?
No public IPO plans have been announced for Habit Factory Co., Ltd..
How can I track Habit Factory Co., Ltd. secondary market activity?
Caplight tracks bids, offers, and trades in Habit Factory Co., Ltd.'s shares on secondary markets.