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Good-Loop

Good-Loop

Private
EdinburghMedia, Entertainment & Gaminghttps://good-loop.com/

Last Round

Series A

Feb 24, 2022

Est. Valuation

$889,000

Total Funding Raised

$8.26M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Good-Loop is an adtech company that provides a platform to convert advertising money into charitable donations and offers tools to measure and reduce the carbon footprint of digital advertising campaigns.

Sector

Media, Entertainment & Gaming

Verticals

Digital Advertising, ESG Analytics, Marketing

Business Model

B2B

Customer Profile

Revenue Share, Usage-Based SaaS

AI Layer

Non-AI

Keywords

adtechprogrammatic advertisingethical advertisingcarbon-neutral advertisingESG analyticsenvironmental, social, and governanceESGsustainable marketingcarbon offsettingimpact trackinggreen advertisingcharitable donationsattention metricsad-tech platformpurpose-driven marketing

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Good-Loop Comparables

Compare Good-Loop with similar companies based on industry and business-model similarity.

Good-Loop comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Impact Plus
79%
Scope3
76%
Tribaldata
75%

Good-Loop Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series AFeb 24, 2022
SeedJan 14, 2020
AcceleratorMar 28, 2017

Key People

Founding team and executive leadership

Amy Williams

Founder & CEO

Founding Team

Norman Thompson

Chief Financial Officer

Executive Team

Good-Loop Investors

Notable investors and investment history

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jan 1, 2026

    First carbon-neutral B Corp in the AdTech sector.

  • Jan 1, 2026

    Platform has raised over $11 million for charitable causes.

Good-Loop Filings

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Good-Loop filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Good-Loop's valuation, stock price, and market status.

Is Good-Loop a public or private company?

Good-Loop is a private company.

What is the current stock price of Good-Loop?

Good-Loop is a private company with no public stock price. No recent secondary market data is available.

How much is Good-Loop worth (valuation)?

Good-Loop's valuation is estimated at $889.0K based on funding round data.

Can I buy Good-Loop stock?

Good-Loop shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Good-Loop's last funding round?

Good-Loop's most recent funding round was Series A on March 28, 2017.

Who are the main investors in Good-Loop?

Key investors in Good-Loop include Quaestus Capital Management.

Will Good-Loop IPO soon?

No public IPO plans have been announced for Good-Loop.

How can I track Good-Loop secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Good-Loop's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersEdinburgh
Employee Range23
Year Founded2016
Last FundingFeb 24, 2022

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