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Function of Beauty

Function of Beauty

Private
New York City, New YorkConsumer & Commercehttps://functionofbeauty.com

Last Round

Series B

Dec 2, 2020

Est. Valuation

$110M

Total Funding Raised

$152.5M

Company Overview

Function of Beauty operates in Consumer & Commerce and is based in New York City, New York. Its latest recorded funding round was a Series B round in December 2020.

Function of Beauty is a personal products company that provides customized haircare, skincare, and body care products.

Sector

Consumer & Commerce

Verticals

D2C Brands, Fashion & Beauty, Subscription Commerce, Personalization, E-commerce

Business Model

B2C

Customer Profile

Subscription SaaS

AI Layer

Application

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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Function of Beauty Comparables

Compare Function of Beauty with similar companies based on industry and business-model similarity.

Function of Beauty comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Prose
94%
Megalabs
84%
Proven Skincare
81%
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Function of Beauty Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BDec 2, 2020
SeedMar 1, 2017
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Key People

Founding team and executive leadership

Monica Belsito

Chief Executive Officer

Executive Team

Rob Hawk

Chief Financial Officer

Executive Team

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Function of Beauty Investors

Notable investors and investment history

Function of Beauty investors
InvestorRounds
SoGal VenturesSeed
L CattertonSeries B
Y CombinatorSeed
Bessemer Venture PartnersSeed
CircleUpSeries B
GGV CapitalSeries B, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Dec 1, 2025

    Added Amazon, HEB, Kroger, Meijer, Target, and Walmart as customers.

  • Oct 4, 2025

    Added Rippling as a customer

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Function of Beauty Filings

Explore SEC and related filing metadata, where available.

Function of Beauty filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Function of Beauty's valuation, stock price, and market status.

Is Function of Beauty a public or private company?

Function of Beauty is a private company.

What is the current stock price of Function of Beauty?

Function of Beauty is a private company, so its shares have no public market price. Caplight tracks Function of Beauty's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Function of Beauty worth (valuation)?

Function of Beauty's valuation is estimated at $110.0M based on funding round data.

Can I buy Function of Beauty stock?

Function of Beauty shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Function of Beauty's last funding round?

Function of Beauty's most recent funding round was Series B on December 2, 2020.

Who are the main investors in Function of Beauty?

Key investors in Function of Beauty include L Catterton, GGV Capital.

Will Function of Beauty IPO soon?

No public IPO plans have been announced for Function of Beauty.

How can I track Function of Beauty secondary market activity?

Caplight tracks bids, offers, and trades in Function of Beauty's shares on secondary markets.

Firmographic Details

HeadquartersNew York City, New York
Employee Range101
Year Founded2015
Last FundingDec 2, 2020

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

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