When
PrivateLast Round
Series A
Jan 30, 2026
Total Funding Raised
$17.2M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
When is a software company that provides an AI-powered platform to help employees navigate post-employment transitions, including finding affordable alternatives to COBRA health insurance.
Sector
Enterprise Software
Verticals
HR, InsurTech, Workflow Automation, NLP & Conversational AI
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting, Marketplace Commission
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
When Comparables
Compare When with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Onwards HR | 74% | |
| Venteur | 72% | |
| isolved | 69% |
When Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Jan 30, 2026 | ||||
| Seed | Aug 1, 2024 |
Key People
Founding team and executive leadership
When Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Enfield Capital Partners | Series A, Seed |
| B Capital Group | Series A, Seed |
| 7wire Ventures | Series A |
| Network Ventures | Seed |
| TTV Capital | Series A, Seed |
| Joyance Partners | Seed |
| ManchesterStory Group | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 22, 2026
Monthly visitors grew 83% MoM, reaching 5K.
- Jan 30, 2026
$10.2M round led by 7wire Ventures and ManchesterStory Group.
When Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about When's valuation, stock price, and market status.
Is When a public or private company?
When is a private company.
What is the current stock price of When?
When is a private company with no public stock price. No recent secondary market data is available.
How much is When worth (valuation)?
Valuation information for When is not publicly available.
Can I buy When stock?
When shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was When's last funding round?
When's most recent funding round was Series A on January 30, 2026.
Who are the main investors in When?
Key investors in When include 7wire Ventures, ManchesterStory Group.
Will When IPO soon?
No public IPO plans have been announced for When.
How can I track When secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor When's secondary market activity and sign up for updates.