Skip to main content
Caplight Logo









Formulate

Formulate

Private
Fenton, MissouriEnterprise Softwarehttps://www.formulate.co/select-experience

Last Round

Seed

Dec 3, 2020

Est. Valuation

$1.79M

Total Funding Raised

$1.53M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Formulate is a personal products company that offers customized hair, scalp, and skin care products designed by personal chemists.

Sector

Enterprise Software

Verticals

Business Intelligence, Accounting & Expense, Workflow Automation, Vertical SaaS

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Keywords

financial planning and analysisFP&Afinancial forecastingbudgeting softwarefinancial reportingFP&A softwareautomated reportingdata modelingB2B SaaSspreadsheet replacementcash flow managementworkflow automationbusiness intelligencefinance automation

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Formulate Comparables

Compare Formulate with similar companies based on industry and business-model similarity.

Formulate comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
HiBob
78%
Abacum
78%
Cube Software
78%

Formulate Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedDec 3, 2020
AcceleratorMar 20, 2020

Key People

Founding team and executive leadership

Chris Schmich

Co-founder, CTO

Founding Team

Osmaan Shah

Founder, CEO

Founding Team

Formulate Investors

Notable investors and investment history

Formulate investors
InvestorRounds
LAUNCH AcceleratorAccelerator
The SaaS SyndicateSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 19, 2026

    Grew 44% QoQ from 16 to 23 employees.

  • Apr 17, 2026

    Grew 40% QoQ, from 15 to 21 employees.

Formulate Filings

Explore SEC and related filing metadata, where available.

Formulate filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

Request access

Frequently Asked Questions

Common questions about Formulate's valuation, stock price, and market status.

Is Formulate a public or private company?

Formulate is a private company.

What is the current stock price of Formulate?

Formulate is a private company with no public stock price. No recent secondary market data is available.

How much is Formulate worth (valuation)?

Valuation information for Formulate is not publicly available.

Can I buy Formulate stock?

Formulate shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Formulate's last funding round?

Formulate's most recent funding round was Seed on December 3, 2020.

Who are the main investors in Formulate?

Key investors in Formulate include The SaaS Syndicate.

Will Formulate IPO soon?

No public IPO plans have been announced for Formulate.

How can I track Formulate secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Formulate's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersFenton, Missouri
Employee Range18
Year Founded2018
Last FundingDec 3, 2020

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.

See something wrong or outdated?