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FitOn

FitOn

Private
West Hollywood, CaliforniaHealthcare & Life Scienceshttps://fitonhealth.com

Last Round

VC Round

Feb 13, 2025

Est. Valuation

$288.6M

Total Funding Raised

$61.5M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

FitOn operates in Healthcare & Life Sciences and is based in West Hollywood, California. Its latest recorded funding round was a VC Round in February 2025.

FitOn is a digital health and wellness company that provides a platform with premium workouts and health experiences led by world-class trainers, experts, and celebrities.

Sector

Healthcare & Life Sciences

Verticals

Sports & Fitness, Mental Health, Patient Engagement, Subscription Commerce

Business Model

B2B2C

Customer Profile

Subscription SaaS, Freemium

AI Layer

Application

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

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FitOn Comparables

Compare FitOn with similar companies based on industry and business-model similarity.

FitOn comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
WellRight
81%
Wellable
81%
BetterMe
78%
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FitOn Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundFeb 13, 2025
DebtMar 19, 2024
Series CFeb 15, 2022
Series BOct 12, 2021
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Key People

Founding team and executive leadership

Lindsay Cook

Co-Founder CEO

Founding Team

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FitOn Investors

Notable investors and investment history

FitOn investors
InvestorRounds
Mantis Venture CapitalSeries C
Maverick VenturesSeries B, Series C
Crosscut VenturesSeries B
Telstra VenturesSeries B
Second Avenue PartnersSeries B, Series C
Titanium VenturesSeries B
Delta-v CapitalSeries B, Series C
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Market signals

Structured signals derived from secondary market and firmographic data.

  • Sep 14, 2026

    Monthly visitors grew 93% MoM, reaching 14.7K.

  • Aug 21, 2025

    Launched FitOn Rehab, an MSK recovery program.

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Recent news

Latest coverage and updates

  • integrates_withNov 2, 2026

    FitOn Inc. integrates with Revive Health to combine fitness, wellness, preventive care, and connected clinical services in one AI-powered healthcare experience on Nov 2nd '26.

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FitOn Filings

Explore SEC and related filing metadata, where available.

FitOn filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about FitOn's valuation, stock price, and market status.

Is FitOn a public or private company?

FitOn is a private company.

What is the current stock price of FitOn?

FitOn is a private company, so its shares have no public market price. Caplight tracks FitOn's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is FitOn worth (valuation)?

FitOn's valuation is estimated at $288.6M based on funding round data.

Can I buy FitOn stock?

FitOn shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was FitOn's last funding round?

FitOn's most recent funding round was VC Round on February 13, 2025.

Who are the main investors in FitOn?

Key investors in FitOn include Delta-v Capital.

Will FitOn IPO soon?

No public IPO plans have been announced for FitOn.

How can I track FitOn secondary market activity?

Caplight tracks bids, offers, and trades in FitOn's shares on secondary markets.

Firmographic Details

HeadquartersWest Hollywood, California
Employee Range99
Year Founded2018
Last FundingFeb 13, 2025

Institutional Data Access

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