Firefly
PrivateLast Round
Strategic
Sep 30, 2021
Est. Valuation
$100M
Total Funding Raised
$85.95M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Firefly operates in Media, Entertainment & Gaming and is based in New York City, New York. Its latest recorded funding round was a Strategic round in September 2021.
Firefly is a media and information services company that operates a data-first out-of-home advertising network featuring proprietary digital displays on ride-hailing and taxi vehicles.
Sector
Media, Entertainment & Gaming
Verticals
Digital Advertising, Ride-Sharing
Business Model
B2B
Customer Profile
Usage-Based SaaS
AI Layer
Non-AI
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Firefly Comparables
Compare Firefly with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Ara Labs, Inc. | 86% | |
| Vugo | 79% | |
| Vengo Labs | 79% |
For institutional investors. Book with your work email.
Firefly Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Strategic | Sep 30, 2021 | ||||
| M&A | Jun 23, 2021 | ||||
| Debt | Mar 31, 2021 | ||||
| Strategic | Aug 4, 2020 | ||||
| Series A | May 30, 2019 | ||||
Seed | Dec 6, 2018 |
For institutional investors. Book with your work email.
Key People
Founding team and executive leadership
For institutional investors. Book with your work email.
Firefly Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Pelion Venture Partners | Seed |
| NFX | Series A, Seed |
| StartX | Seed |
| GV | Series A |
| Gaingels | Series A |
| Muse Capital | Seed |
| Pelion Venture Partners | Seed |
For institutional investors. Book with your work email.
Market signals
Structured signals derived from secondary market and firmographic data.
- Jul 24, 2026
Monthly visitors increased 65% MoM.
- Apr 23, 2026
Integrated with VIOOH, a global digital out-of-home supply-side platform.
For institutional investors. Book with your work email.
Recent news
Latest coverage and updates
- attends_eventOct 22, 2026
Firefly earns two Gold awards and one Silver award across three categories at the 2026 OBIE Awards for two New York City campaigns running on its digital taxi tops on Oct 22nd '26.
- recognized_asOct 22, 2026
Firefly is recognized as a Gold and Silver winner at the 2026 OBIE Awards, earning two Gold awards and one Silver across three categories for two New York City campaigns running on digital taxi tops on Oct 22nd '26.
- receives_awardOct 22, 2026
Firefly wins two Gold and one Silver at the 2026 OBIE Awards on Oct 22nd '26 for two New York City campaigns running on digital taxi tops.
- expands_offices_toAug 25, 2026
On Aug 25th '26, Firefly expands its international operations into Colombia, establishing a presence in Bogotá and Medellín and bringing its street-level advertising capabilities to the market.
- expands_offices_inAug 25, 2026
Firefly expands its international operations into Colombia, establishing a presence in Bogotá and Medellín on Aug 25th '26.
For institutional investors. Book with your work email.
Firefly Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Book a demoFor institutional investors. Book with your work email.
Frequently Asked Questions
Common questions about Firefly's valuation, stock price, and market status.
Is Firefly a public or private company?
Firefly is a private company.
What is the current stock price of Firefly?
Firefly is a private company, so its shares have no public market price. Caplight tracks Firefly's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Firefly worth (valuation)?
Firefly's valuation is estimated at $100.0M based on funding round data.
Can I buy Firefly stock?
Firefly shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Firefly's last funding round?
Firefly's most recent funding round was Strategic on September 30, 2021.
Who are the main investors in Firefly?
Key investors in Firefly include Pelion Venture Partners, NFX, GV, Trinity Capital, Multiply Group.
Will Firefly IPO soon?
No public IPO plans have been announced for Firefly.
How can I track Firefly secondary market activity?
Caplight tracks bids, offers, and trades in Firefly's shares on secondary markets.