Skip to main content
Caplight Logo









Fi

Fi

Private
New York City, New YorkConsumer & Commercehttps://fitracking.com

Last Round

Series B

Feb 25, 2021

Est. Valuation

$200M

Total Funding Raised

$40M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Fi operates in Consumer & Commerce and is based in New York City, New York. Its latest recorded funding round was a Series B round in February 2021.

Fi is a pet technology company that develops GPS-enabled smart dog collars for real-time location tracking and activity monitoring.

Sector

Consumer & Commerce

Verticals

Consumer Electronics, IoT Hardware, Subscription Commerce, Home & Lifestyle, D2C Brands

Business Model

B2C

Customer Profile

Hardware + Subscription, Subscription SaaS

AI Layer

Application

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Pricing history

Caplight clients see full MarketPrice™ history and secondary transactions.

Book a demo

For institutional investors. Book with your work email.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

Momentum history

Caplight clients track how buyer interest and sentiment change over time.

Book a demo

For institutional investors. Book with your work email.

Fi Comparables

Compare Fi with similar companies based on industry and business-model similarity.

Fi comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Halo Collar
86%
Bending Spoons
83%
Link My Pet
79%
Book a demo to see all comparables

For institutional investors. Book with your work email.

Fi Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BFeb 25, 2021
Series AMar 14, 2019
Book a demo to see all funding rounds

For institutional investors. Book with your work email.

Key People

Founding team and executive leadership

Loren Kirkby

CTO Co-Founder

Founding Team

Ginji W.

Chief Operating Officer

Executive Team

For institutional investors. Book with your work email.

Fi Investors

Notable investors and investment history

Fi investors
InvestorRounds
Longview Asset ManagementSeries B
Advance Venture PartnersSeries B
Freestyle VenturesSeed, Series A, Series B
RRE VenturesSeed, Series B, Series A
Lerer HippeauSeries A, Series B, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 1, 2026

    Mobile experience now used by millions of dog owners.

  • Mar 17, 2026

    Launched an AI-powered chatbot for dog health monitoring.

Book a demo to see all signals

For institutional investors. Book with your work email.

Fi Filings

Explore SEC and related filing metadata, where available.

Fi filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

Book a demo

For institutional investors. Book with your work email.

Frequently Asked Questions

Common questions about Fi's valuation, stock price, and market status.

Is Fi a public or private company?

Fi is a private company.

What is the current stock price of Fi?

Fi is a private company, so its shares have no public market price. Caplight tracks Fi's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Fi worth (valuation)?

Fi's valuation is estimated at $200.0M based on funding round data.

Can I buy Fi stock?

Fi shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Fi's last funding round?

Fi's most recent funding round was Series B on February 25, 2021.

Who are the main investors in Fi?

Key investors in Fi include Longview Asset Management, RRE Ventures, Lerer Hippeau.

Will Fi IPO soon?

No public IPO plans have been announced for Fi.

How can I track Fi secondary market activity?

Caplight tracks bids, offers, and trades in Fi's shares on secondary markets.

Firmographic Details

HeadquartersNew York City, New York
Employee Range150
Year Founded2017
Last FundingFeb 25, 2021

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Book a demo

For institutional investors. Book with your work email.

See something wrong or outdated?