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Ernesta

Ernesta

Private
New York City, New YorkConsumer & Commercehttps://www.ernestarugs.com/

Last Round

Series B

Mar 11, 2026

Total Funding Raised

$57.5M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Ernesta is a home furnishings company that provides custom-sized, designer-quality rugs through a direct-to-consumer model.

Sector

Consumer & Commerce

Verticals

D2C Brands, Home & Lifestyle, E-commerce

Business Model

B2C

Customer Profile

Hardware Sales, Services & Consulting

AI Layer

Non-AI

Keywords

custom rugsdirect-to-consumerarea rugscustom rug platformDTCto-the-inch sizingbespoke rugsdesigner trade programhome decoromnichannel retailrug retailphysical showroomstair runnersdesign consultation

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Ernesta Comparables

Compare Ernesta with similar companies based on industry and business-model similarity.

Ernesta comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Resonnaire Home
86%
Nordic Knots
82%
Beni Rugs
79%

Ernesta Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BMar 11, 2026
Series A ExtensionMay 14, 2024
Series ANov 7, 2022

Key People

Founding team and executive leadership

Hisao Kushi

Co-Founder and Chief Legal Officer

Founding Team

Yony F.

Co-founder CTO

Founding Team

Alexandria Norton

Chief Financial Officer

Executive Team

Jesse Selnick

Chief Financial Officer

Executive Team

Ernesta Investors

Notable investors and investment history

Ernesta investors
InvestorRounds
AdditionSeries B, Series A
Platform Capital ManagementSeries B
True VenturesSeries B, Series A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 19, 2026

    Grew 16% QoQ, from 62 to 72 employees.

  • Jul 25, 2026

    Monthly visitors increased 57% MoM, reaching 929K.

Recent news

Latest coverage and updates

  • opens_new_locationSep 16, 2026

    Ernesta Home, Inc opened new location in Santa Monica, California, United States, Northern America, Americas on Sep 14th '26.

  • opens_new_locationSep 14, 2026

    Ernesta Home, Inc opened new location in Santa Monica, California, United States, Northern America, Americas on Sep 14th '26.

  • opens_new_locationSep 8, 2026

    Ernesta Home, Inc opened new location in Chicago, Illinois, United States, Northern America, Americas on Sep 8th '26.

  • increases_headcount_byAug 19, 2026

    Ernesta Home, Inc increased headcount by 2 on Aug 19th '26.

  • hiresAug 19, 2026

    Ernesta Home, Inc hired Kelly Shah as Director of Inventory Planning on Aug 19th '26.

Ernesta Filings

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Ernesta filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Ernesta's valuation, stock price, and market status.

Is Ernesta a public or private company?

Ernesta is a private company.

What is the current stock price of Ernesta?

Ernesta is a private company with no public stock price. No recent secondary market data is available.

How much is Ernesta worth (valuation)?

Valuation information for Ernesta is not publicly available.

Can I buy Ernesta stock?

Ernesta shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Ernesta's last funding round?

Ernesta's most recent funding round was Series B on March 11, 2026.

Who are the main investors in Ernesta?

Key investors in Ernesta include Addition.

Will Ernesta IPO soon?

No public IPO plans have been announced for Ernesta.

How can I track Ernesta secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Ernesta's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersNew York City, New York
Employee Range63
Year Founded2022
Last FundingMar 11, 2026

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