Tru
PrivateLast Round
Series A
Feb 14, 2025
Est. Valuation
$29.19M
Total Funding Raised
$10.96M
Company Overview
Tru is a beverage company that produces functional sparkling waters, energy shots, and wellness powders intended to enhance daily moments.
Sector
Consumer & Commerce
Verticals
D2C Brands, E-commerce, Subscription Commerce, Sports & Fitness
Business Model
B2B2C
Customer Profile
Subscription SaaS
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Tru Comparables
Compare Tru with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Recess | 84% | |
| Sanzo | 81% | |
| Magic Mind | 77% |
Tru Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Feb 14, 2025 | ||||
| Series A | Feb 8, 2023 | ||||
| Convertible Debt | Oct 1, 2021 | ||||
| VC Round | May 15, 2020 | ||||
| Convertible Debt | Feb 1, 2020 | ||||
Seed | Dec 13, 2018 |
Key People
Founding team and executive leadership
Tru Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Food-X | Seed, Accelerator |
| Startup52 | Seed, Accelerator |
| Btomorrow Ventures | Series A, Convertible Debt |
| Copenhagen School of Entrepreneurship | Accelerator |
| Jennus Innovation | VC Round, Series A |
| BTV | Convertible Debt, Series A |
| SOSV | VC Round, Seed, Accelerator |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jun 2, 2025
Monthly visitors increased 132% MoM, reaching 25.1K.
- Feb 14, 2025
$3.1M round led by Polar Beverages.
Tru Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Tru's valuation, stock price, and market status.
Is Tru a public or private company?
Tru is a private company.
What is the current stock price of Tru?
Tru is a private company with no public stock price. No recent secondary market data is available.
How much is Tru worth (valuation)?
Tru's valuation is estimated at $29.2M based on funding round data.
Can I buy Tru stock?
Tru shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was Tru's last funding round?
Tru's most recent funding round was Series A on February 14, 2025.
Who are the main investors in Tru?
Key investors in Tru include Btomorrow Ventures.
Will Tru IPO soon?
No public IPO plans have been announced for Tru.
How can I track Tru secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Tru's secondary market activity and sign up for updates.