Skip to main content
Caplight Logo









Be Well Nutrition, Inc.

Be Well Nutrition, Inc.

Private
New Orleans, LouisianaConsumer & Commercehttps://www.drinkiconic.com/

Last Round

Debt

Mar 4, 2020

Total Funding Raised

$9.5M

Company Overview

Be Well Nutrition, Inc. is a consumer packaged goods company that develops and markets functional, grass-fed protein beverages under the ICONIC brand.

Sector

Consumer & Commerce

Verticals

D2C Brands, Sports & Fitness, E-commerce, Subscription Commerce

Business Model

B2C

Customer Profile

Hardware Sales, Subscription SaaS

AI Layer

Non-AI

Keywords

protein shakenutritional supplementprotein powderready-to-drinkCPGDTCdirect-to-consumerlow-sugarlactose-freegrass-fed proteinsubscription boxhealthy snacksfitness foodclean label

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Be Well Nutrition, Inc. Comparables

Compare Be Well Nutrition, Inc. with similar companies based on industry and business-model similarity.

Be Well Nutrition, Inc. comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Slate Milk
86%
Koia
85%
RYSE Up Sports Nutrition
81%

Be Well Nutrition, Inc. Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtMar 4, 2020
Series ASep 13, 2017
SeedJun 22, 2016
DebtDec 13, 2012

Be Well Nutrition, Inc. Investors

Notable investors and investment history

Be Well Nutrition, Inc. investors
InvestorRounds
KarpReillySeries A
New Orleans Startup FundDebt, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 3, 2026

    Monthly visitors grew 122% MoM, reaching 14.1K.

  • Nov 25, 2024

    Monthly visitors grew 121% MoM, reaching 29.6K.

Be Well Nutrition, Inc. Filings

Explore SEC and related filing metadata, where available.

Be Well Nutrition, Inc. filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

Request access

Frequently Asked Questions

Common questions about Be Well Nutrition, Inc.'s valuation, stock price, and market status.

Is Be Well Nutrition, Inc. a public or private company?

Be Well Nutrition, Inc. is a private company.

What is the current stock price of Be Well Nutrition, Inc.?

Be Well Nutrition, Inc. is a private company with no public stock price. No recent secondary market data is available.

How much is Be Well Nutrition, Inc. worth (valuation)?

Valuation information for Be Well Nutrition, Inc. is not publicly available.

Can I buy Be Well Nutrition, Inc. stock?

Be Well Nutrition, Inc. shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Be Well Nutrition, Inc.'s last funding round?

Be Well Nutrition, Inc.'s most recent funding round was Debt on March 4, 2020.

Who are the main investors in Be Well Nutrition, Inc.?

Key investors in Be Well Nutrition, Inc. include KarpReilly.

Will Be Well Nutrition, Inc. IPO soon?

No public IPO plans have been announced for Be Well Nutrition, Inc..

How can I track Be Well Nutrition, Inc. secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Be Well Nutrition, Inc.'s secondary market activity and sign up for updates.

Firmographic Details

HeadquartersNew Orleans, Louisiana
Employee Range5
Year Founded2015
Last FundingMar 4, 2020

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.

See something wrong or outdated?