Customer Alliance
PrivateLast Round
Series B
Jul 31, 2012
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Customer Alliance operates in Enterprise Software and is based in Berlin. Its latest recorded funding round was a Series B round in July 2012.
Customer Alliance is a software company that provides a cloud-based platform for guest feedback, online reputation management, and customer experience analytics for the hospitality and service industries.
Sector
Enterprise Software
Verticals
Customer Experience, Marketing, Business Intelligence, NLP & Conversational AI
Business Model
B2B
Customer Profile
Subscription SaaS
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Customer Alliance Comparables
Compare Customer Alliance with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| TrustYou | 86% | |
| Hotel Speaker | 83% | |
| GuestRevu | 82% |
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Customer Alliance Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Jul 31, 2012 | ||||
| Seed | May 2, 2011 | ||||
| Seed | Feb 1, 2010 |
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Key People
Founding team and executive leadership
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Customer Alliance Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Mountain Super Angel AG | Seed |
| Round2 Capital | Debt |
| Rheingau Founders | Seed |
| K5 Ventures | Series B |
| High-Tech Gründerfonds | Seed |
| netSTART Venture | Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 21, 2026
Monthly visitors increased 85% MoM.
- Feb 10, 2026
Grew 34% QoQ, from 59 to 79 employees.
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Recent news
Latest coverage and updates
- integrates_withNov 5, 2026
On Nov 4th '26, Customer Alliance integrates with Cloudbeds through the Cloudbeds Marketplace in Germany and California to automate post-stay surveys, Google and TripAdvisor review collection, and real-time feedback alerts.
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Customer Alliance Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Customer Alliance's valuation, stock price, and market status.
Is Customer Alliance a public or private company?
Customer Alliance is a private company.
What is the current stock price of Customer Alliance?
Customer Alliance is a private company, so its shares have no public market price. Caplight tracks Customer Alliance's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Customer Alliance worth (valuation)?
Valuation information for Customer Alliance is not publicly available.
Can I buy Customer Alliance stock?
Customer Alliance shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Customer Alliance's last funding round?
Customer Alliance's most recent funding round was Series B on July 31, 2012.
Who are the main investors in Customer Alliance?
Key investors in Customer Alliance include Round2 Capital, Rheingau Founders.
Will Customer Alliance IPO soon?
No public IPO plans have been announced for Customer Alliance.
How can I track Customer Alliance secondary market activity?
Caplight tracks bids, offers, and trades in Customer Alliance's shares on secondary markets.