Better & Better
PrivateLast Round
Seed
Mar 22, 2022
Total Funding Raised
$4M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
Better & Better is a consumer goods company that develops and sells vitamin-infused, vegan, and natural oral care products including toothpaste, floss, and toothbrushes.
Sector
Consumer & Commerce
Verticals
D2C Brands, Subscription Commerce, Fashion & Beauty, Home & Lifestyle
Business Model
B2C
Customer Profile
Hardware Sales, Subscription SaaS
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Better & Better Comparables
Compare Better & Better with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Duo Toothpaste | 89% | |
| Twice | 87% | |
| Davids Health Sciences, Inc. | 85% |
Better & Better Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Mar 22, 2022 |
Key People
Founding team and executive leadership
Better & Better Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Dreamers VC | Seed |
| Alpaca | Seed |
| Azure Capital Partners | Seed |
| Azure Capital Partners | Seed |
| Fifth Quarter Ventures | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 21, 2026
Monthly visitors increased 77% MoM.
- May 13, 2026
Monthly visitors grew 63% MoM, reaching 25.8K.
Better & Better Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Better & Better's valuation, stock price, and market status.
Is Better & Better a public or private company?
Better & Better is a private company.
What is the current stock price of Better & Better?
Better & Better is a private company with no public stock price. No recent secondary market data is available.
How much is Better & Better worth (valuation)?
Valuation information for Better & Better is not publicly available.
Can I buy Better & Better stock?
Better & Better shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was Better & Better's last funding round?
Better & Better's most recent funding round was Seed on March 22, 2022.
Who are the main investors in Better & Better?
Key investors in Better & Better include Fifth Quarter Ventures.
Will Better & Better IPO soon?
No public IPO plans have been announced for Better & Better.
How can I track Better & Better secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Better & Better's secondary market activity and sign up for updates.