Because Market
PrivateLast Round
Series B
Nov 29, 2024
Total Funding Raised
$170M
Momentum
Top 50%
of companies Caplight tracks
Company Overview
Because Market is a personal products company that offers health and wellness supplies, including incontinence products, skincare, and supplements, directly to older adults.
Sector
Consumer & Commerce
Verticals
D2C Brands, Subscription Commerce, Home & Lifestyle, E-commerce
Business Model
B2C
Customer Profile
Subscription SaaS, Hardware Sales
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Because Market Comparables
Compare Because Market with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Hello Hazel, Inc. | 81% | |
| Attn: Grace | 80% | |
| Jude | 79% |
Because Market Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Nov 29, 2024 | ||||
| Series B | Nov 29, 2021 | ||||
| Series B | Nov 1, 2021 | ||||
| Series A | May 28, 2020 | ||||
| Series A | Feb 18, 2019 |
Because Market Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Khosla Ventures | Series B, Series A |
| Innovation Endeavors | Series A |
| High Alpha | Series B |
| Bow Capital | Series A |
| Initialized Capital Management | Series B |
| Grotech Ventures | Series B |
| 7GC | Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 28, 2026
Added Yotpo Inc. from the Technology/Marketing sector.
- Mar 1, 2026
Products featured in Forbes, CBS, and Fast Company.
Because Market Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Because Market's valuation, stock price, and market status.
Is Because Market a public or private company?
Because Market is a private company.
What is the current stock price of Because Market?
Because Market is a private company with no public stock price. No recent secondary market data is available.
How much is Because Market worth (valuation)?
Valuation information for Because Market is not publicly available.
Can I buy Because Market stock?
Because Market shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.
When was Because Market's last funding round?
Because Market's most recent funding round was Series B on November 29, 2024.
Who are the main investors in Because Market?
Key investors in Because Market include 7GC.
Will Because Market IPO soon?
No public IPO plans have been announced for Because Market.
How can I track Because Market secondary market activity?
Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Because Market's secondary market activity and sign up for updates.