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Back to the Roots

Back to the Roots

Private
Oakland, CaliforniaConsumer & Commercehttps://backtotheroots.com/

Last Round

Series D

Nov 23, 2021

Total Funding Raised

$38.01M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Back to the Roots is an organic gardening company that provides ready-to-grow kits, seeds, soils, and gardening resources for home gardeners.

Sector

Consumer & Commerce

Verticals

D2C Brands, Home & Lifestyle, E-commerce

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Application

Keywords

organic gardeningindoor grow kitsurban gardeninggrow your own foodconsumer packaged goodsCPGmushroom grow kitsraised garden bedssoil amendmentshome gardeningsustainable gardeningD2Cplant care assistantgardening techvictory garden

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Back to the Roots Comparables

Compare Back to the Roots with similar companies based on industry and business-model similarity.

Back to the Roots comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Garden Republic
83%
Modern Sprout
80%
Spade to Fork
79%

Back to the Roots Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series DNov 23, 2021
VC RoundOct 22, 2020
Series CFeb 21, 2019
Series AJun 6, 2016
Series AJan 29, 2016
Grant
May 1, 2009

Key People

Founding team and executive leadership

Alejandro Vélez Ramírez

Co-Founder Co-CEO

Founding Team

Samantha Cox

Chief Financial Officer

Executive Team

Back to the Roots Investors

Notable investors and investment history

Back to the Roots investors
InvestorRounds
KBW VenturesVC Round
Red Sea VenturesSeries A
Blue Scorpion InvestmentsSeries C
Renewal FundsSeries A
Acre Venture PartnersSeries A, VC Round
S2G InvestmentsSeries A, Series D, VC Round
CircleUpSeries A

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 9, 2026

    Expanded collaboration with Target for ninth consecutive year.

  • Apr 3, 2026

    Organic soil program now available at Sam's Club locations nationwide.

Back to the Roots Filings

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Back to the Roots filings preview — column headings only; records require access
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Frequently Asked Questions

Common questions about Back to the Roots's valuation, stock price, and market status.

Is Back to the Roots a public or private company?

Back to the Roots is a private company.

What is the current stock price of Back to the Roots?

Back to the Roots is a private company with no public stock price. No recent secondary market data is available.

How much is Back to the Roots worth (valuation)?

Valuation information for Back to the Roots is not publicly available.

Can I buy Back to the Roots stock?

Back to the Roots shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Back to the Roots's last funding round?

Back to the Roots's most recent funding round was Series D on November 23, 2021.

Who are the main investors in Back to the Roots?

Key investors in Back to the Roots include Acre Venture Partners, S2G Investments.

Will Back to the Roots IPO soon?

No public IPO plans have been announced for Back to the Roots.

How can I track Back to the Roots secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Back to the Roots's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersOakland, California
Employee Range30
Year Founded2009
Last FundingNov 23, 2021

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