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Backstroke

Backstroke

Private
Indianapolis, IndianaEnterprise Softwarehttps://www.backstroke.com/

Last Round

VC Round

Jul 16, 2025

Total Funding Raised

$2M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Backstroke is a marketing technology company that provides a generative AI platform for B2C brands to create personalized email, SMS, and mobile push marketing messages at scale.

Sector

Enterprise Software

Verticals

Marketing, E-commerce, Personalization, NLP & Conversational AI, Customer Experience

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

generative AI marketingAI email marketingmarketing automationAI agentecommerce marketingpredictive personalizationAI content generationaudience segmentationmartechAI copilotlifecycle marketingSOC 2 complianceSaaSAI agentic workflowrevenue-per-send

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Backstroke Comparables

Compare Backstroke with similar companies based on industry and business-model similarity.

Backstroke comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Jacquard
78%
Hoppy Copy
78%
Orita
75%

Backstroke Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundJul 16, 2025
SeedJun 21, 2024

Key People

Founding team and executive leadership

Brian Smith

Chief Technology Officer

Executive Team

Jim Goldman

Chief Information Security Officer

Executive Team

Backstroke Investors

Notable investors and investment history

Backstroke investors
InvestorRounds
High AlphaVC Round, Seed
Ground Game VenturesVC Round, Seed
Allos VenturesSeed, VC Round

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 20, 2026

    Added Live Tinted Inc., a beauty/cosmetics startup, as a customer.

  • May 20, 2026

    Added Helix Sleep Inc. as a customer.

Recent news

Latest coverage and updates

  • launchesAug 18, 2026

    Backstroke launched Control Benchmark + Verdict on Aug 18th '26.

  • attends_eventJun 29, 2026

    Backstroke attended event Summerfest TechAI on May 1st '26.

Backstroke Filings

Explore SEC and related filing metadata, where available.

Backstroke filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Backstroke's valuation, stock price, and market status.

Is Backstroke a public or private company?

Backstroke is a private company.

What is the current stock price of Backstroke?

Backstroke is a private company with no public stock price. No recent secondary market data is available.

How much is Backstroke worth (valuation)?

Valuation information for Backstroke is not publicly available.

Can I buy Backstroke stock?

Backstroke shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Backstroke's last funding round?

Backstroke's most recent funding round was VC Round on July 17, 2025.

Who are the main investors in Backstroke?

Key investors in Backstroke include High Alpha, Ground Game Ventures, Allos Ventures.

Will Backstroke IPO soon?

No public IPO plans have been announced for Backstroke.

How can I track Backstroke secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Backstroke's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersIndianapolis, Indiana
Employee Range11
Year Founded2024
Last FundingJul 16, 2025

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