Backstroke
PrivateLast Round
VC Round
Jul 16, 2025
Total Funding Raised
$2M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Backstroke operates in Enterprise Software and is based in Indianapolis, Indiana. Its latest recorded funding round was a VC Round in July 2025.
Backstroke is a marketing technology company that provides a generative AI platform for B2C brands to create personalized email, SMS, and mobile push marketing messages at scale.
Sector
Enterprise Software
Verticals
Marketing, E-commerce, Customer Experience, NLP & Conversational AI, Personalization
Business Model
B2B
Customer Profile
Subscription SaaS
AI Layer
Application
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Backstroke Comparables
Compare Backstroke with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Jacquard | 78% | |
| Hoppy Copy | 78% | |
| Orita | 75% |
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Backstroke Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Jul 16, 2025 | ||||
| Seed | Jun 21, 2024 |
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Key People
Founding team and executive leadership
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Backstroke Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| High Alpha | VC Round, Seed |
| Ground Game Ventures | VC Round, Seed |
| Allos Ventures | Seed, VC Round |
Market signals
Structured signals derived from secondary market and firmographic data.
- Sep 13, 2026
Monthly visitors increased 38% MoM, reaching 3.8K.
- May 20, 2026
Added Live Tinted Inc., a beauty/cosmetics startup, as a customer.
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Recent news
Latest coverage and updates
- launchesAug 18, 2026
Backstroke rolls out Control Benchmark + Verdict, the first version of Hero Lab that compares a designated control image with generated variants and recommends whether to keep the control or send a new hero image, on Aug 18th '26.
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Backstroke Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
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Frequently Asked Questions
Common questions about Backstroke's valuation, stock price, and market status.
Is Backstroke a public or private company?
Backstroke is a private company.
What is the current stock price of Backstroke?
Backstroke is a private company, so its shares have no public market price. Caplight tracks Backstroke's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Backstroke worth (valuation)?
Valuation information for Backstroke is not publicly available.
Can I buy Backstroke stock?
Backstroke shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Backstroke's last funding round?
Backstroke's most recent funding round was VC Round on July 16, 2025.
Who are the main investors in Backstroke?
Key investors in Backstroke include High Alpha, Ground Game Ventures, Allos Ventures.
Will Backstroke IPO soon?
No public IPO plans have been announced for Backstroke.
How can I track Backstroke secondary market activity?
Caplight tracks bids, offers, and trades in Backstroke's shares on secondary markets.