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Babylist

Babylist

Private
Emeryville, CaliforniaConsumer & Commercehttps://www.babylist.com/

Last Round

Series C

Nov 4, 2021

Est. Valuation

$80.24M

Total Funding Raised

$50.73M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Babylist is a parenting and e-commerce company that provides a universal baby registry platform, expert-tested product recommendations, and a supportive community for new parents.

Sector

Consumer & Commerce

Verticals

E-commerce, D2C Brands, Home & Lifestyle, Personal Finance

Business Model

B2C

Customer Profile

Hardware Sales, Marketplace Commission, Data as a Service

AI Layer

Non-AI

Keywords

baby registryuniversal registrybaby gearparenting platformbaby shopfamily financebaby registry appomnichannel retailbaby shower giftsparenting adviceD2C baby brandinvestment platformbaby registry siteregistry aggregatorbaby tech

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Babylist Comparables

Compare Babylist with similar companies based on industry and business-model similarity.

Babylist comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Poppylist
76%
Bed Bath & Beyond, Inc.
74%
Zola
74%

Babylist Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series CNov 4, 2021
Series BFeb 15, 2018
SeedJun 25, 2013
AcceleratorOct 1, 2012

Key People

Founding team and executive leadership

Natalie Gordon

CEO & Founder

Founding Team

TJ Moretto

Chief Technology Officer

Executive Team

Jocelene Kwan

Chief Financial Officer and Chief Operating Officer, Chief Financial Officer

Executive Team

Chris Mills

Chief Product Officer

Executive Team

Babylist Investors

Notable investors and investment history

Babylist investors
InvestorRounds
Okapi Venture CapitalSeed
MarcyPen Capital PartnersSeries C
Marcy Venture PartnersSeries C
500 GlobalSeed, Accelerator, Series C
Norwest Venture PartnersSeries C
AltaIR CapitalSeed
Next Play CapitalSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 1, 2026

    Second flagship showroom planned for SoHo, NYC in Q3 2026.

  • Jun 21, 2026

    A 20,000-square-foot showroom will open in SoHo, NYC on June 21, 2026.

Recent news

Latest coverage and updates

  • opens_new_locationSep 25, 2026

    Babylist opened new location in New York, New York, United States, Northern America, Americas on Sep 25th '26.

  • opens_new_locationSep 25, 2026

    Babylist opened new location in New York, New York, United States, Northern America, Americas on Sep 25th '26.

  • opens_new_locationAug 26, 2026

    Babylist will open new location in New York, New York, United States, Northern America, Americas on Sep 1st '26.

  • promotesJul 29, 2026

    Babylist promoted Natalie Gordon to executive chair on Jul 29th '26.

  • hiresJul 29, 2026

    Babylist hired Jennifer Hyman as chief executive officer on Sep 9th '26.

Babylist Filings

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Babylist filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Babylist's valuation, stock price, and market status.

Is Babylist a public or private company?

Babylist is a private company.

What is the current stock price of Babylist?

Babylist is a private company with no public stock price. No recent secondary market data is available.

How much is Babylist worth (valuation)?

Valuation information for Babylist is not publicly available.

Can I buy Babylist stock?

Babylist shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Babylist's last funding round?

Babylist's most recent funding round was Series C on November 4, 2021.

Who are the main investors in Babylist?

Key investors in Babylist include Norwest Venture Partners.

Will Babylist IPO soon?

No public IPO plans have been announced for Babylist.

How can I track Babylist secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Babylist's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersEmeryville, California
Employee Range1,268
Year Founded2011
Last FundingNov 4, 2021

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