Aprimo
PrivateLast Round
Buyout/LBO
Jul 1, 2016
Est. Valuation
$90M
Total Funding Raised
$60.5M
Company Overview
Aprimo is a software company that provides a marketing automation and digital asset management (DAM) platform designed to help enterprises manage marketing activities, content, and brand experiences.
Sector
Enterprise Software
Verticals
Marketing, Workflow Automation, Project Management, Content Creation, Customer Experience
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Aprimo Comparables
Compare Aprimo with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Bynder | 84% | |
| Widen Enterprises Inc. | 83% | |
| Uptempo | 83% |
Aprimo Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Buyout/LBO | Jul 1, 2016 | ||||
| Buyout/LBO | Apr 25, 2016 | ||||
| M&A | Dec 22, 2010 | ||||
| Series D | Dec 21, 2005 | ||||
| Series D | Jun 3, 2002 | ||||
Series C | Sep 11, 2000 |
Key People
Founding team and executive leadership
Aprimo Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Marlin Equity Partners | Buyout/LBO |
| First Analysis | Series D |
| Sigma Partners | Series D, Series B, Series C |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 17, 2026
Launched new Agentic Digital Asset Management system with AI capabilities.
- Mar 1, 2026
Ranked #1 in AI Metadata & Search by Forrester.
Recent news
Latest coverage and updates
- launchesSep 23, 2026
Aprimo launched Content Portfolio Management on Sep 23rd '26.
- launchesSep 9, 2026
Aprimo LLC. launches Mesh capability.
Aprimo Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
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