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Adform

Adform

Private
CopenhagenEnterprise Softwarehttps://site.adform.com/

Last Round

Growth Equity

Apr 8, 2019

Total Funding Raised

$60.63M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Adform is a digital media advertising technology company that provides an integrated software platform for buying, managing, and serving digital advertising.

Sector

Enterprise Software

Verticals

Digital Advertising, Marketing, Digital Publishing

Business Model

B2B

Customer Profile

Usage-Based SaaS, Subscription SaaS, Revenue Share

AI Layer

Application

Keywords

demand-side platformDSPsupply-side platformSSPad techprogrammatic advertisingdata management platformDMPad serverad tech stackmedia buying platformdynamic creative optimizationDCOfirst-party dataad exchangeprivacy-centric advertisingwalled garden alternativemartech

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Adform Comparables

Compare Adform with similar companies based on industry and business-model similarity.

Adform comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Equativ
84%
Nexxen
81%
Quantcast
79%

Adform Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Growth EquityApr 8, 2019
DebtDec 7, 2015
Series BMay 14, 2014

Key People

Founding team and executive leadership

Troels Jensen

CEO Adform

Executive Team

Jochen Schlosser

CTO CPO

Executive Team

Adform Investors

Notable investors and investment history

Adform investors
InvestorRounds
GRO CapitalGrowth Equity
VIA equityGrowth Equity, Series B
Danica PensionDebt

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 3, 2026

    Dovilė Buinickaitė promoted to Senior Vice President, People & Culture.

  • Jan 1, 2026

    Recognized by Red Dot and iF Design for UX.

Recent news

Latest coverage and updates

  • attends_eventSep 22, 2026

    Adform attended event DMEXCO on Sep 22nd '26.

  • attends_eventSep 21, 2026

    Adform attends event Cannes Lions.

  • has_revenueSep 2, 2026

    Adform had revenue of $79M on Oct 1st '24.

  • has_issues_withAug 3, 2026

    Adform had issues with supply-chain attack that delivered cryptocurrency-stealing scripts to websites using its ad platform on Jul 27th '26.

  • has_issues_withAug 1, 2026

    Adform has issues with supply chain compromise.

Adform Filings

Explore SEC and related filing metadata, where available.

Adform filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Firmographic Details

HeadquartersCopenhagen
Employee Range648
Year Founded2002
Last FundingApr 8, 2019

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